Logicserve Announces Acquisition of Paid Search and Affiliate Marketing Company CK Net Limited
LONDON, April 7 /PRNewswire/ — - London-Based Paid-on-Performance Search Marketing Company Acquired by aLeading Search Engine Marketing Agency. Logicserve (http://www.logicserve.com) today announced that it has acquired CK Net Limited (http://www.ck-net.com), a paid-on-performance search and affiliate marketing company based in London, UK. Terms of the deal were not disclosed. The acquisition of CK Net, which generated over GBP60 millionworth of sales for its blue-chip client base last year, will add a successfulpaid-on-performance company to Logicserve’s rapidly-growing portfolio ofsearch marketing agency clients. Logicserve manages online search campaignsfor over 200 mid-sized clients across the UK, Portugal, North America andIndia, with over 50 staff in 4 offices worldwide.”This acquisition enables Logicserve to accelerate itsexpansion into the European search advertising market, says Rohit Chugh ofLogicserve. “By combining CK Net’s proven paid-on-performance model with ourexisting traditional agency services, we are excited to be able to offer ourclients a broad range of innovative search and affiliate advertisingsolutions, delivered through a highly skilled team, certified processes andproven proprietary technology.” Logicserve intends to enhance CK Net’s “Affilibid” searchmarketing technology through active and ongoing development. Designedspecifically for retail and conversion-orientated clients, Affilibidoptimises client campaigns, generating the maximum volume of sales possiblewithin a specified budget. Affilibid provides a unique depth of insight intosearch marketing campaigns, incorporating individual user behaviours into itskeyword pricing models.”With its focus on innovative technology and high levels ofpersonal client service, Logicserve complements our business perfectly,” saidChristopher Kelly, founder of CK Net. “The acquisition instantly offers usthe manpower to fully utilise the great Affilibid technology that we’ve beendeveloping over the last 12 months, and I can’t wait to see the results forour clients. In addition, Logicserve’s technical team will accelerate thedevelopment of our new comparison and review site network, which we lookforward to releasing in 2008.” About Logicserve Logicserve (http://www.logicserve.com) is emerging as aleading player in the online marketing arena. Focusing on People, Processes &Technology, Logicserve aims to deliver tangible business results for itsclients. With over 50 staff in 4 offices, Logicserve manages search campaignsfor over 200 mid-sized clients worldwide. About CK Net Limited With its origins dating back to 1998, CK Net ( http://www.ck-net.com) was founded by Christopher Kelly in 2003, while in his first year as a medical student at Cambridge University. The company hassince grown significantly to run search and affiliate marketing campaigns foran impressive range of blue chip clients. With a focus on developinginnovative optimisation technology, CK Net aims to offer a superior servicefor its client base.CK Net
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