JAXX Does “Well” With Mother of All Shirt Deals
LONDON, April 14 /PRNewswire/ — One of the newest entrants to the UK sports betting market,JAXX, has signed a two-year shirt sponsorship deal with high-flyingMotherwell Football Club, also making it the official betting partner of theScottish Premier League team. The deal, valued at up to GBP200,000 per season with revenueshare, will see the JAXX brand appear on Motherwell’s distinctive Claret andAmber strip from the beginning of the 2008-09 season, replacing Anglian HomeImprovements, which has built significant market share in Scotland on theback of its association with the club.”Since we launched in the UK in 2007, we have worked to expandour network of football affiliations, signing betting partnership deals withWest Ham and Newcastle United, but I was particularly keen to secure apresence in Scotland,” says Mark Irvine, Managing Director of JAXX (UK) Ltd,who was born in Aberdeen. “The Motherwell deal is a significant step in ourbrand development and we’ll be working very closely with the club to make thepartnership a success.” In addition to the shirt sponsorship and advertising presencewithin Fir Park, a co-branded website will be established in time for the newseason, including a range of betting propositions tailored specifically forthe club’s fans, 5,000 of who regularly attend home games. Ian Stillie, Chief Executive of Motherwell FC, said: “Theshirt sponsorship deal is the most important partnership for any club due tothe strong association between the two brands. We were very impressed by thefreshness and vitality of the JAXX brand and its sports betting offering, aswell as the company’s proven dedication to partnerships in football.”The fans are paramount to the application of the Motherwellbrand and we felt the commitment to consistently high quality offered by JAXXfitted well with our own values. The dedicated club betting page will also bea welcome addition to our online offering and we’re looking forward to asuccessful long-term partnership.” JAXX UK is operated by a dedicated UK-based team, includingtraders, marketers and affiliate managers. The new shirt deal was facilitatedby Fuse Sport, an agency specialising in the development of sports-relatedsponsorship packages for major brands. Photos of the new Motherwell strip (with JAXX branding) and ofthe unveiling are available on request.JAXX (UK) Ltd
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