Salsaga Blog

LONDON, March 26 /PRNewswire/ — Guinness World Records TV has this week announced an increase in the lineup of portals on which its multi-language original TV programming may now be viewed. Building on existing successes with the likes of YouTube and Joost, new channels have now been added on Dailymotion and Veoh. Over 50 clips ranging from 2 to 5 minutes are alreadyavailable on YouTube with a total of over 7m views and an average viewingrate of 146k views per clip! The content is taken from official licensed GWRTV shows from all over the globe including those from RTL, France Televisionand Seven Australia. Guinness World Records TV channel has been available on theJoost platform since launch and has consistently rated in the top 20 mostviewed channels worldwide. The content ranges from shortform clips of 2-5minutes right up to full 30 minute episodes from Ultimate Guinness WorldRecords, a hosted clipshow which has been sold into over 30 territoriesaround the world. New plans on Veoh.com and Dailymotion include languagespecific channels to tie in with those territories in which the GuinnessWorld Records brand is best known. In addition to the mainstream Guinness World Records channelon YouTube, a new channel to specifically support the launch of its Gamer’sEdition book was launched in January 2008. Rob Molloy, Director of Television at Guinness World Records,said ‘”Our growth in online video presence and plans to grow thisexponentially in 2008 show our desire to communicate with our consumersthrough as many media as possible. We want them to be able to consume ourcontent however they want and wherever they want.” Guinness World Records TV will be exhibiting at MIP 2008 About Guinness World Records TV Guinness World Records TV (GWR TV) produces primetime factualentertainment TV programmes in partnership with broadcasters or producers.Developing TV formats in a variety of genres which are flexible andcustom-made for each client, it offers access to its entire TV archive ofmore than 400 hours of broadcast programming and the information featured inthe Guinness World Records book. For further information please contact Amarilis Espinoza at 44(0)2078914516 or press@guinnessworldrecords.comGuinness World Records

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