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NEW YORK April 14 PRNewswire - Euro RSCG Worldwide today announced it has hired Jose Cabaco 43 as Chief Creative Officer North America effective immediately Jose will report directly to Esther Lee Chief Executive Officer North America and President of Global BrandsJose is that rare creative talent who combines excellence in both strategy and creative in both creative concept and execution in both inspiring and authoring and in driving both creative vision and creative operations said Lee He is also that new breed of creative thinker who starts with a culture-building idea not the medium This will allow us to more powerfully create opportunities for our clients in a multi-dimensional media world Jose works fully-engaged and with all of his passion I cannot think of a better creative partner to help create the next stage of Euro RSCG in North AmericaEuro RSCG Worldwide presents a rare opportunity in that it has the desire to raise the bar of its creative product it offers the resources of a global network and it gives me the chance to partner with Esther Lee a former Wieden client at Coca-Cola whose enthusiasm and commitment to promote excellent creative products is very respected said CabacoCabaco comes to Euro RSCG Worldwide from Wieden Kennedy where he served as Creative Director first in Amsterdam and more recently at its flagship office in Portland Ore and oversaw the creative strategy for Nike Europe Nike Latin America and Electronic Arts In 2002 he co-founded Home and served as Executive Creative Director for the creative advertising agency in Lisbon Portugal which later merged with Grey Advertising Prior to this Cabaco worked at Saatchi Saatchi Lisbon where he was part of the European Creative Board CinepontoLeo Burnett Lisbon Vitruvio Leo Burnett Madrid Young Rubicam Nova Publicidade and EPGTBWA in Lisbon Throughout his career in Portugal he served as Creative Director for leading clients including 3M BPN Bank Coca-Cola Galp Oil GlaxoSmithKline Honda Kelloggs Master Foods McDonalds PG Philip Morris Portugal Telecom RTP TV Sara Lee Staples Suzuki Vodafone Totta Bank TV Cabo and The Lisbon Fashion ShowBorn in Maputo Mozambique Cabaco graduated from the Institute of Art Design IADE in Lisbon with a degree in industrial design Cabaco was one of the founders of the Creative Club of Portugal and participated on the Film Jury at the 50th Cannes Advertising Festival Prior to launching his career in advertising Jose worked as a car furniture and ceramics designer He also co-founded BIKE magazine and was a creative partner of Sneakers Delight stores in PortugalCabaco has been honored at numerous national and international awards including Cannes Ibero-American Advertising Festival FIAP New York Festival Grand Prix at the FTC Festival and Art Director of the Year for four consecutive years In addition Young Rubicam Portugal and Nova Publicidade were recognized as Agency of the Year under his creative direction for four consecutive yearsIn todays over-communicated over-copied world we believe brilliant creativity is a competitive point of difference for our clients said David Jones Global CEO of Euro RSCG And delivering the best creative ideas is all about having the best creative people Jose is one of those Hes a massive talent who shares our values - hes multicultural entrepreneurial and hugely ambitiousJoses vast and varied experience has prepared him for this sizeable leadership role at Euro said Lee He has been an entrepreneur and has worked on small brands at big agencies and big brands at creative hot shops While he has strong US experience he has worked on four continents speaks five languages and embodies a global cultural spirit And his ventures go beyond advertising and even communications His perspective on our clients business challenges and on how we set up an agency model of the future will be invaluableAbout Euro RSCG WorldwideEuro RSCG Worldwide a leading integrated marketing communications agency and Advertising Ages and Campaigns 2006 Global Agency of the Year is made up of 233 offices located in 75 countries throughout Europe North America Latin America and Asia-Pacific Euro RSCG provides advertising marketing services corporate communications and interactive solutions to global regional and local clients The agencys client roster includes Air France BNP Paribas Charles Schwab Citigroup Danone Group Diageo EFFEN Vodka Heineken USA Hyatt IBM Jaguar Kraft Foods Lacoste LOreal PSA Peugeot Citroen Reckitt Benckiser sanofi-aventis Schering-Plough and Valspar Headquartered in New York Euro RSCG Worldwide is the largest unit of Havas a world leader in communications Euronext Paris SA HAVPA Euro RSCG Worldwide

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