Diverse, Negotiable Choices for UK Content Technology Buyers

LONDON and BOSTON, April 29 /PRNewswire/ — - Number of vendors increases, as several mainland European andU.S.-based vendors vigorously expand UK presence UK content technology buyers enjoy increasingly diverse choices whenconsidering enterprise content management, search, portal and web analyticstechnologies, according to CMS Watch, a buyer-oriented analyst firm thatevaluates content technologies. These findings come in conjunction with Internet World UK, to be held atEarls Court London 29 April — 1 May, where CMS Watch Principals AlanPelz-Sharpe and Theresa Regli will speak in several sessions.”The UK has long been the ‘first stop’ for technology vendors who arelooking to expand beyond their own borders,” points out Alan Pelz-Sharpe,lead analyst for the ECM Suites Report 2008. “But this is playing out withmore intensity in the past year, especially as the UK and Europe currentlyenjoy stronger economic conditions than the U.S.” Mainland European open source projects such as OpenCms and TYPO3, alongwith commercial vendors like Day, Sitecore and SDL Tridion, providecompetition for locally-bred Alfresco and Mediasurface, while French-basedcompanies such as ECM vendor Nuxeo and search vendor Exalead have gained morecustomers north of the channel. This trend avails UK buyers not only a wealthof options, but also puts them in a position to demand strong local supportteams from their vendor. CMS Watch also finds: — In some areas such as enterprise search and e-mail management, UK technology buyers often focus on a different set of business challenges than their North American peers. While in North America legal search and e-discovery are hot-button issues, this tends to fall flat in the UK, as e-mail monitoring — such as the offerings by Symantec or UK-based vendor Autonomy — is more prevalent — The spread of interactive content services for mobile technology also drives more aggressive adoption of multi-channel publishing technologies in the UK and mainland Europe — UK government spending on content technologies at all levels has also helped buoy a diverse local supplier base Theresa Regli, who will present UK-specific research from The EnterpriseSearch Report 2008 at Internet World, concludes, “Competition is fierce, andcustomers are in a position to bargain for both products and services.” About CMS Watch CMS Watch(TM) evaluates content-oriented technologies, offeringhead-to-head comparative reviews of leading solutions. Through highlydetailed technical evaluations, CMS Watch helps sort out the complexlandscape of potential solutions so that buyers can minimize the time andeffort to identify technologies suited to their particular requirements. Toretain its independence as a totally impartial analyst firm, CMS Watch workssolely for solutions buyers and never for vendors. CONTACT: Kristie Hughes, Marketing Director, CMS Watch Tel: 1-202-966-6999; E-Mail: khughes@cmswatch.com Web site: http://www.cmswatch.comCMS Watch

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