Entries in the 'Consumers' Category

Are You A Sexy, Sassy, Confident 40 ‘Dynamo’?

ENGLEWOOD CLIFFS NJ April 14 PRNewswire - Few things are more alluring than a woman who is sexy sassy and full of confidence Thats why PONDS R the No 1 wet towelette brand that gives women the beauty edge is teaming up with MAMMA MIA Universal Pictures upcoming musical romantic comedy in which Meryl Streep and Pierce Brosnan lead an all-star cast in the adaptation of the beloved musical to celebrate the Dynamo in 40 womenChristine Baranski award-winning actress and one of the stars of MAMMA MIA and PONDS are searching coast to coast for singing trios of 40 women who best embody the sexiness sassiness and confidence of Donna The Dynamos - the leading ladies who form the singing trio in the film Women can enter by singing their best rendition of a classic ABBA song from MAMMA MIA - Dancing Queen or Mamma Mia - for a chance to win a trip to the world premiere in London this JulyI like to think of myself as a real-life Dynamo who is full of life experience said Baranski I love that PONDS is encouraging women to celebrate their grown-up beauty and confidenceAccording to Srini Sripada Unilever marketing director PONDS Much like the women in MAMMA MIA the PONDS woman knows exactly what her assets are and how to play them up because when she looks good she feels good and that confidence showsPONDS National Search for the Dynamos ContestThrough Wednesday April 30 trios of 40 women have the chance of a lifetime to sing their way to the MAMMA MIA world premiere by filming their best rendition of one of two MAMMA MIA songs and posting the performance on Women in the New York City area can audition LIVE on Monday April 28 at - Spotlight Live 1604 Broadway at 49th Street between 11 am and 4 pm True Dynamos can secure their audition time by calling 866-99-DYNAMO Walk-ins will be welcome on a first come first serve basisEntries will be accepted from 1200 am EST on March 12 to 115959 pm EDT on April 30 2008 Submissions for the PONDS Search for the Dynamos Contest will be reviewed by an anonymous panel of judges who will be responsible for identifying the top five entries Judging criteria will be based on the spirit of Donna the Dynamos and the PONDS woman - feminine sexy confident bold charming modern and effortless style - with a bit of sass the originality of video and performance ability of the entrants Visit to review contest rules No purchase necessaryAmerica Votes for Their Favorite DynamosAmerica will select the winning trio of Dynamos from the five finalists at from 1200 am EDT May 23 through June 13 at 115959 pm EST Each member of the four runner-up trios will receive a pink iPodR nano and all finalists will receive a one-year supply of PONDS towelettesTips to Help Bring Out Your DynamoChristine Baranski and PONDS created the following tips to help 40 women bring out their Dynamo and feel sexier sassier and more confident than ever before - Dress the Part No matter what your age pick out clothes that flatter your figure and make you feel like the Dynamo you are Go for glamour Remember clothes that are too short tight or revealing can have the opposite effect at any age Buy a few sexy staples for the season to feel young and fresh just remember trends dont last forever - Take a Starring Role When you are confident it shows A true Dynamo knows what her assets are and how to play them up So get out there and let the world know that you have the leading role Strut your stuff when you walk into a party or let your voice sing both on-stage and off - Put on Your Face We know that wearing makeup is key to being a Dynamo and PONDSR Clean Sweep Wet Cleansing Towelettes remove it all easily even waterproof mascaraTo get details on how to sing for the chance to win a trip to London receive tips on how to look and feel like a Dynamo or get a free movie ticket with the purchase of your favorite specially-marked PONDS products visit About PONDSRWith a rich heritage for more than 100 years PONDSR a Unilever trusted face care brand was first made famous for its classic Cold Cream Today PONDS is the No 1 wet towelette brand and has several classic products that women have enjoyed for generations like PONDS Dry Skin Cream PONDS Clean Sweep Wet Cleansing Towelettes remove all traces of make-up and now remove waterproof mascara Available in three varieties they are ophthalmologist and dermatologist tested for a gentle face cleansing experience and have a new streamlined design that make them easy to find and convenient to store PONDS products are available at drug mass merchandisers club stores and supermarkets nationwide Suggested retail price ranges from 100 to 900 For more information and skin care tips on PONDS products visit About MAMMA MIAMeryl Streep and Pierce Brosnan lead an all-star cast in the feature-film adaptation of the beloved musical that has been seen by more than 30 million people in 160 cities and 8 languages around the world Bringing the timeless lyrics and melodies of iconic super group ABBA to movie audiences Summer 2008 is the season for MAMMA MIA About UnileverUnilevers mission is to add vitality to life We meet everyday needs for nutrition hygiene and personal care with brands that help people feel good look good and get more out of life Each day around the world consumers make 160 million decisions to purchase Unilever productsIn the United States the portfolio includes major brand icons such as Axe all Ben Jerrys Bertolli Breyers Caress Country Crock Degree Dove personal care products Hellmanns Klondike Knorr Lipton Popsicle Promise Q-Tips Skippy Slim-Fast Snuggle Suave Sunsilk and Vaseline All of the preceding brand names are registered trademarks of the Unilever Group of Companies Dedicated to serving consumers and the communities where we live work and play Unilever employs more than 14000 people in both the United States and Puerto Rico - generating nearly 11 billion in sales in 2007 For more information visit PONDS Contacts Briana Haas 2124458458 Stacie Bright 2036251130 AppleR is not a participant in or sponsor of this promotionUnilever