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SHANGHAI, China, April 10 /Xinhua-PRNewswire/ — Focus Media Holding Limited , China’s largest digital media group, today revised its previously announced guidance for its mobile advertising business for 2008.Due to recent uncertainty in the mobile handset advertising business in China, we expect the full year revenue for our wireless business will be significantly lower than our previously announced guidance of $54.0 million to $55.8 million. As we announced in our press release on March 18, 2008, Focus Media has established an internal policy prohibiting its subsidiaries sending SMS messages without receiving mobile user’s explicit permission. As a result of recent business developments, we expect full year revenue from the mobile handset business in 2008 to be between $14.0 million to $15.8 million, or $40 million less than the previously announced range. Therefore, the full year 2008 revenue guidance is revised to a range of from $860 million to $890 million from previously announced $900 million to $930 million, and full year 2008 net income excluding share-based compensation expenses and amortization of intangible assets resulting from acquisitions (non-GAAP) to be between US$260 million and US$280 million, as compared to the original guidance of between US$280 million and US$300 million. We also expect the resulting non- cash impairment charge of goodwill and acquired intangible assets of mobile advertising business to range from $75 million to $95 million in Q1 2008 due to a restructuring of our mobile handset advertising business and termination of earn-outs based acquisition agreements with certain mobile handset advertising subsidiaries.Jason Jiang, Executive Chairman commented, “We believe the mobile phone is changing from a communication device to an important media device covering more than 500 million valuable consumers in China. We have already seen strong growth in our WAP advertising and interactive marketing businesses based on mobile devices. Going forward, we will focus on building a pull- based advertising model for our mobile business and will only send advertising information to consumers in China based on their explicit consent. Meanwhile, all our other businesses, including digital out-of-home and Internet advertising, are performing strongly. In 2008, given that we are strategically well positioned in all our media assets, we will focus on generating free cash flow from our existing media platforms and do not expect making any significant acquisitions. We continue to expect a very exciting year for Focus Media in 2008.”About Focus Media Holding LimitedFocus Media Holding Limited is China’s leading multi- platform digital media company, operating the largest out-of-home advertising network in China using audiovisual digital displays, based on the number of locations and number of flat-panel television displays in our network, and is also a leading provider of mobile handset advertising and Internet marketing solutions in China. Through Focus Media’s multi-platform digital advertising network, the company reaches urban consumers at strategic locations and point- of-interests over a number of media formats, including audiovisual television displays in buildings and stores, advertising poster frames and other new and innovative media, such as outdoor light-emitting diode or LED digital billboard, mobile handset advertising networks and Internet advertising platforms. As of December 31, 2007, Focus Media’s digital out-of-home advertising network had approximately 112,298 LCD display in its commercial location network, approximately 49,452 LCD displays in its in-store network and over 190,000 advertising in-elevator poster / digital frames, installed in over 90 cities throughout China, and approximately 200 outdoor LED billboard displays in Shanghai. For more information about Focus Media, please visit our website at .USE OF NON-GAAP FINANCIAL MEASURESIn addition to Focus Media’s results under GAAP, the Company also provides non-GAAP financial measures, including non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating margin, non-GAAP net income and non-GAAP earnings per fully diluted ADS, all excluding non-cash share-based compensation and acquired intangible asset amortization expense resulting from acquisitions. The Company believes that these non-GAAP financial measures provide investors with another method for assessing Focus Media’s operating results in a manner that is focused on the performance of its ongoing operations. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies.The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing the performance of Focus Media and when planning and forecasting future periods. The Company computes its non-GAAP financial measures using the same consistent method from quarter to quarter.Safe Harbor: Forward-Looking StatementsThis announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,”"expects,”"anticipates,”"future,”"intends,”"plans,”"believes,”"estimates” and similar statements. Among other things, the Business Outlook section and quotations from management in this press release, as well as Focus Media’s strategic and operational plans, contain forward-looking statements. Focus Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on forms 20-F and 6-K., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Focus Media’s beliefs and expectations, are forward-looking statements. Forward- looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, risks outlined in Focus Media’s filings with the U.S. Securities and Exchange Commission, including its registration statements on Form F-1, F-3, F-6 and 20-F. Focus Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law. For more information, please contact: Investor and Media Contact: Jie Chen Focus Media Holding Ltd Tel: 86-21-3212-4661 ext 6607 Email: Focus Media Holding Limited

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NEW YORK, April 9 /PRNewswire/ — Bayard Advertising Agency, Inc., one of the nation’s leading recruitment brand development and recruitment marketing and advertising firms, is pleased to announce the unveiling of their SmartTrack Tracking System.SmartTrack offers companies the ability to gain more insight into their recruitment campaigns in order to maximize effectiveness. With this technology, companies will be able to see immediate results on which advertisements and placements are getting the best response.Bill Davidson, Senior Vice President at Bayard, is confident that the new system will benefit all involved. “Never before have our clients been able to access such immediate, comprehensive data as they now have the ability to,” said Davidson. “We will now be able to ensure that the potential of all of our campaigns are being maximized.”The system is as user-friendly for clients as it is effective. Bayard provides companies with specialized toll-free or local phone numbers to insert in their advertisements. The resulting statistics — the number of calls and the ads from which they came — are updated in real-time. Companies will then be able to log on to their online portal to see all of the results.”We’re proud of this day,” Davidson said. “It will make Bayard Advertising a better company moving forward, a company better able of accommodating our clients in every way possible.”As one of the nation’s leaders specializing in recruitment brand development and recruitment marketing and advertising, Bayard has helped thousands of clients over a broad spectrum of industries and practice areas recruit and retain employees.About Bayard AdvertisingBayard Advertising is a full service agency that specializes in recruitment communications for clients over a broad spectrum of industries and practice areas. For more information about Bayard Advertising, please visit . Bill Davidson, Senior Vice President, Logistics Group can be reached at: 501 Cambria Avenue, Suite 115, Bensalem, PA 19020 Phone: (215) 604-6110 or (212) 228-9400 Email: Louis Naviasky, Executive Vice President Bayard Advertising Agency, Inc. Email: T 212 228 9400 F 212 228 8326Bayard Advertising Agency, Inc.

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NEW YORK, April 7 /PRNewswire/ — 5W Public Relations & TriGlobal Strategic Ventures (TGSV) announced todaya strategic partnership to focus on the communications needs of prominentRussian & Ukrainian companies, and individuals. Initial clients of the joint venture include some of the largestindustrial groups and influential political and business leaders, including anumber of members of the Forbes 500 list. The companies have jointly servedmany different business leaders in the countries, including individualsreferred to by the media as oligarchs, and publicly traded entities.”This is the ideal time for us to focus on this market, as Russian andUkrainian companies are looking west for their business opportunities,” saidVitaly Pruss, a principal of TriGlobal Strategic Ventures. “This market isone we know quite well, and with offices in Kiev and Moscow, we are confidentour success will be tremendous. We will have tailor made, special approachesfor every single client, depending on their focus and objectives. We haveworked closely with 5WPR on a number of major initiatives and are confidentwe will have joint success.”"5WPR is proud to partner with TriGlobal and excited about thisburgeoning market. We understand the intricacies of communications forUkrainian and Russian companies and individuals entering the U.S. and welcomethe unique challenges. We have worked extensively with clients from theregion and expect the market to only continue to rapidly grow,” said RonnTorossian, 5WPR President & CEO. In 2003, after spending years traveling back and forth between EasternEurope and North America, Vitaly Pruss formed TGSV, a venture capital firmspecializing in Eastern European/American investments. While these regionswere at the nascent stages of becoming exciting, emerging economies there wasa glaring gap in the cross-border exchange of ideas, technologies, and”people power” between these regions and the West. With an unparalleledglobal network extending to the upper echelons of the political, business,and philanthropic worlds, Pruss, along with his partner Andrei Drobyshev,sought to create a company that would cater to the distinct needs ofcorporations the world over seeking to further their business interests inthese regions and beyond. With this vision in mind, TriGlobal StrategicVentures was born. Today, TGSV is a boutique, full-service strategicnetworking firm, one hundred percent dedicated to clients’ needs. 5W Public Relations (http://www.5wpr.com), the nation’s fastest growingPR firm for three years (2004-2006), maintains practice areas specializing intechnology, corporate, consumer, entertainment, crisis communications, eventmanagement and public affairs. Headquartered in New York with an office inLos Angeles, the firm is known for implementing creative and customized mediaprograms designed to impact a client’s specific business goals andobjectives. Its energetic, fast-paced and focused culture earned the firm aspot on the INC. 500 list in 2007. 5W Public Relations is described by aleading PR trade magazine as “aggressive in a way that clearly resonates withclients looking for a firm staffed with type A-plus personalities, a BS-freeapproach, and results from Day One.” CONTACT: RONN TOROSSIAN CEO 1-212-999-5585 Web site: http://www.5wpr.com5W Public Relations

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LONDON, April 7 /PRNewswire/ — - London-Based Paid-on-Performance Search Marketing Company Acquired by aLeading Search Engine Marketing Agency. Logicserve (http://www.logicserve.com) today announced that it has acquired CK Net Limited (http://www.ck-net.com), a paid-on-performance search and affiliate marketing company based in London, UK. Terms of the deal were not disclosed. The acquisition of CK Net, which generated over GBP60 millionworth of sales for its blue-chip client base last year, will add a successfulpaid-on-performance company to Logicserve’s rapidly-growing portfolio ofsearch marketing agency clients. Logicserve manages online search campaignsfor over 200 mid-sized clients across the UK, Portugal, North America andIndia, with over 50 staff in 4 offices worldwide.”This acquisition enables Logicserve to accelerate itsexpansion into the European search advertising market, says Rohit Chugh ofLogicserve. “By combining CK Net’s proven paid-on-performance model with ourexisting traditional agency services, we are excited to be able to offer ourclients a broad range of innovative search and affiliate advertisingsolutions, delivered through a highly skilled team, certified processes andproven proprietary technology.” Logicserve intends to enhance CK Net’s “Affilibid” searchmarketing technology through active and ongoing development. Designedspecifically for retail and conversion-orientated clients, Affilibidoptimises client campaigns, generating the maximum volume of sales possiblewithin a specified budget. Affilibid provides a unique depth of insight intosearch marketing campaigns, incorporating individual user behaviours into itskeyword pricing models.”With its focus on innovative technology and high levels ofpersonal client service, Logicserve complements our business perfectly,” saidChristopher Kelly, founder of CK Net. “The acquisition instantly offers usthe manpower to fully utilise the great Affilibid technology that we’ve beendeveloping over the last 12 months, and I can’t wait to see the results forour clients. In addition, Logicserve’s technical team will accelerate thedevelopment of our new comparison and review site network, which we lookforward to releasing in 2008.” About Logicserve Logicserve (http://www.logicserve.com) is emerging as aleading player in the online marketing arena. Focusing on People, Processes &Technology, Logicserve aims to deliver tangible business results for itsclients. With over 50 staff in 4 offices, Logicserve manages search campaignsfor over 200 mid-sized clients worldwide. About CK Net Limited With its origins dating back to 1998, CK Net ( http://www.ck-net.com) was founded by Christopher Kelly in 2003, while in his first year as a medical student at Cambridge University. The company hassince grown significantly to run search and affiliate marketing campaigns foran impressive range of blue chip clients. With a focus on developinginnovative optimisation technology, CK Net aims to offer a superior servicefor its client base.CK Net

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LONDON, April 7 /PRNewswire/ — - London-Based Paid-on-Performance Search Marketing Company Acquired by aLeading Search Engine Marketing Agency. Logicserve (http://www.logicserve.com) today announced that it has acquired CK Net Limited (http://www.ck-net.com), a paid-on-performance search and affiliate marketing company based in London, UK. Terms of the deal were not disclosed. The acquisition of CK Net, which generated over GBP60 millionworth of sales for its blue-chip client base last year, will add a successfulpaid-on-performance company to Logicserve’s rapidly-growing portfolio ofsearch marketing agency clients. Logicserve manages online search campaignsfor over 200 mid-sized clients across the UK, Portugal, North America andIndia, with over 50 staff in 4 offices worldwide.”This acquisition enables Logicserve to accelerate itsexpansion into the European search advertising market, says Rohit Chugh ofLogicserve. “By combining CK Net’s proven paid-on-performance model with ourexisting traditional agency services, we are excited to be able to offer ourclients a broad range of innovative search and affiliate advertisingsolutions, delivered through a highly skilled team, certified processes andproven proprietary technology.” Logicserve intends to enhance CK Net’s “Affilibid” searchmarketing technology through active and ongoing development. Designedspecifically for retail and conversion-orientated clients, Affilibidoptimises client campaigns, generating the maximum volume of sales possiblewithin a specified budget. Affilibid provides a unique depth of insight intosearch marketing campaigns, incorporating individual user behaviours into itskeyword pricing models.”With its focus on innovative technology and high levels ofpersonal client service, Logicserve complements our business perfectly,” saidChristopher Kelly, founder of CK Net. “The acquisition instantly offers usthe manpower to fully utilise the great Affilibid technology that we’ve beendeveloping over the last 12 months, and I can’t wait to see the results forour clients. In addition, Logicserve’s technical team will accelerate thedevelopment of our new comparison and review site network, which we lookforward to releasing in 2008.” About Logicserve Logicserve (http://www.logicserve.com) is emerging as aleading player in the online marketing arena. Focusing on People, Processes &Technology, Logicserve aims to deliver tangible business results for itsclients. With over 50 staff in 4 offices, Logicserve manages search campaignsfor over 200 mid-sized clients worldwide. About CK Net Limited With its origins dating back to 1998, CK Net ( http://www.ck-net.com) was founded by Christopher Kelly in 2003, while in his first year as a medical student at Cambridge University. The company hassince grown significantly to run search and affiliate marketing campaigns foran impressive range of blue chip clients. With a focus on developinginnovative optimisation technology, CK Net aims to offer a superior servicefor its client base.CK Net

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BRIMINGHAM, England, April 4 /PRNewswire/ — A new player in the on-line advertising business will avoid criticism of BT approach.With digital rights legal specialists claiming that trials of an on-line advertising system carried out by BT are illegal, a new venture will shortly launch which is designed to protect the privacy of net surfers by targeting advertisements only at web users who have signed up to receive them.Mi Info.eu invites anyone who uses the internet to join up by completing a questionnaire to profile their lifestyle and interests with a view to receiving advertisements from businesses selling products or services that match their needs. The incentive for subscribers is that they earn points, which can be exchanged for shopping vouchers every time they view a new ad which will appear on their personal Mi Info page, not their email inbox. Pre-launch, members can start earning their points by signing up and recommending the site to friends.Roger Murphy, a partner in Mi Info says: “We fully understand the concern that is currently being expressed over attempts to create new advertising platforms by covertly tracking users’ web browsing habits. We have launched Mi Info on the key principle that no one likes receiving spam or unsolicited advertising every time they log on to the internet. Our members will only receive advertisements relevant to their circumstances, lifestyle and interests, based on profiling data they have completed themselves. The essential difference is that the audience we are creating for advertisers have actively given their consent to receive the ads.”On the question of data security, Roger Murphy says: “This is our highest priority. Mi-info will never sell or provide subscribers’ personal contact details to advertisers, and we are guaranteeing that nothing we do will lead to our members receiving unwanted material. The systems we are putting in place will conform to the highest international data security standards.”Members of the public are currently being invited to sign up on in advance of advertisements going live, which will take place shortly. Linda Trotman T/F: 44(0)1564-742731 Email: www.mi-info.eu

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SHANGHAI, China, April 1, 2008 /Xinhua-PRNewswire/ — Advision Media Holdings, a large, outdoor digital media leader in China, successfully concluded a financing agreement with SAIF Partners, a famous venture investor, in Shanghai a few days ago. The value involved in this cooperation will be US$ 30 million, making it a big move by SAIF Partners into the media field.At the beginning of this year, Advision received the “Annual Award for Highest Investment Value” co-granted by and CTR. It was the first to introduce the concept of large, outdoor digital media networks in China. After one year of development, Advision has placed outdoor LED advertisement screens in many key positions in the CBD, airports and expressways of such major cities as Shanghai, Beijing, Shenzhen and Tianjin, forming a large, outdoor digital media network on a grand scale. Moreover, it has recently purchased the LED screens at the New World Mayfair Hotel on the Huaihai Road of Shanghai and the large vertical screens it built in the center of the pedestrian street of Nanjing Road have also come into commercial operation. The outdoor digital media network has taken shape. After it received this investment from SAIF Partners, Advision will quicken the pace of its network building operations. In 2008, it will finish deployment and build around 35 outdoor LED advertisement screens in over 20 large cities nationwide.According to the people in charge of the SAIF Partners’ China region, this cooperation was a natural result of the many talks that had been held previously. They note that SAIF Partners has been favoring high-growth industries and simple and clear commercial patterns. Relatively high industrial thresholds and mature management teams are their main criteria for investments in enterprises. SAIF Partners made many successful investments in the new media field previously and is focusing its sight on the outdoor LED field at this time. This shows that investors are taking a newfound interest in the outdoor new media market and also demonstrates venture investors are still highly enthusiastic about outdoor new media after Target Media, Airmedia and other new outdoor media companies successfully went public in NASDAQ.Profile of Advision:Advision is the No. 1 outdoor LED media advertisement operator in China. It introduced the concept of the large, outdoor digital media network business in China, consolidated LED media resources in key positions and outdoor brands in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chengdu, Wuhan, Qingdao and Tianjin. The Company owns advantageous media resources, such as the LED screens in the Lansheng Building, in the Yalong Plaza, in the Leisure Harbor of the New World, in Dream of Dragon at Zhongshan Park, in the New World Mayfair Hotel, in the Beijing Kemao Building and the group of LED screens in the Beijing Airport.The Company always gives priority to helping customers’ advertisements make an impression. The signing of contracts, the reviewing, the testing of pictures to evaluate their effect, are all taken care of by professional teams. Advision has adapted to the trend of outdoor purchases, making the building of large, outdoor digital media networks in many cities a priority. The Company linked itself with international practice and invited CTR, a famous digital company in the industry, as its cooperative partner to provide customers with reliable, monitored data and analytic reports on effect. In 2008, Advision will use about 35 super-large LED screens to provide customers with all-around outdoor media release services based on its advantageous position and market- oriented strategies. Advision

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ORANGE COUNTY, Calif., March 27 /PRNewswire/ — Considered by many as the most heralded business mixer/expo of the year, Orange County’s Largest Mixer has once again set the standard for all other networking events to follow.(Logo: )”Wow … what a crowd! This was THE network event to put all other business expos in 2nd place!” said Michelle Quintana of BulldogCreativeCopywriting.com. “You couldn’t help but do great at the OC Mixer, I mean REALLY great unless you have your back turned to the crowd and are selling ‘invisible mudpies from Mars.’”Held Thursday, March 13, 2008 at the OC Fair & Event Center, attendees had the opportunity to view 323 exhibitors and network with thousands of local “influentials” on the cutting edge of Orange County’s business elite. In total, the event drew more than 3000 participants.”The value of Orange County’s Largest Mixer is that it not only was a success for those looking for business networking, but also included a true dedication to the education of children through the wonderful Reading by 9 book drive program,” commented Joanne Abu Qartoumy, Membership Director, Anaheim Chamber of Commerce. “The overall value for our business community at large was priceless.”Orange County’s Largest Mixer is an annual event that brings together local business organizations and Orange County’s area chambers of commerce for an evening of professional networking and business outreach. An off-shoot from the original event — L.A.’s Largest Mixer — now in its 10th year, the event’s format has been reproduced in other regions, including Las Vegas and the Inland Empire. The event is produced by The Dave Linden Group, Inc.For a complete list of exhibitors and sponsors, please visit or call 949-222-6600 for further information. The Dave Linden Group, Inc.

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NEW YORK, March 24 /PRNewswire/ — Today Verse Group is releasing a new report on best practices for branding corporate spin-offs. The report shows how companies can increase financial valuation by incorporating branding at key points in the spin-off process. It helps companies avoid common pitfalls, providing a simple checklist of considerations and examples of how other companies have made spin-offs successful.”What do Cadbury-Schweppes, InterActiveCorp, Motorola and Time-Warner all have in common? They are all spinning-off large divisions in an effort to unlock shareholder value,” says Randall Ringer, Co-founder and Chief Strategic Officer of Verse Group. “Each of them will be facing important branding decisions. This report will help them avoid being blind-sided.”The new report is entitled “The ABCs of branding spin-offs.” It is based on the Verse Group’s expertise in branding spin-offs. The team’s experience includes branding Travelport for Cendant Corporation, NXP Semiconductors for Philips Electronics , Dex Media for Qwest and Terra for Telefonica . This branding experience has led to the creation of the basic principles outlined in this paper.Michael Thibodeau, Co-founder and Chief Creative Officer of Verse Group says, “Forward-looking companies will want to include branding as part of their spin-off calculations — no one wants to leave money on the table.”The new report is available on the Verse Group website, .Verse Group is the independent brand consultancy that combines practical marketing experience with a storyteller’s creativity. Our Narrative Branding(r) methodology is the proven strategic approach for companies seeking to make their marketing more effective. We help companies stage their brand stories through design, verbal and experiential identity. Our multinational clients include: Samsung, Marriott, Coldwell Banker, Dex, Kodak, Days Inn and NXP. Visit . Contact Lisa Merriam 212-979-7500 917-596-8011Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Michael Thibodeau Randall Ringer Verse Group

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BOSTON, March 24 /PRNewswire/ — - Campaign Captures Athletes’ Love/Hate Relationship With Running andBrand’s Promise to Increase the Love Global athletic leader New Balance debuts a new brand campaign on March 27, 2008 that highlights running as fundamental to all sport and spotlights the runner’s complex love/hate relationship with running. The campaign brings these struggles and personal breakthroughs to life by personifying running in a light-hearted and engaging manner and showcases the brand’s ability to increase the love of running through product innovation.”Running is our history and our reason for being,” says Rob DeMartini,CEO at New Balance. “We believe our ‘LOVE/hate. this is the new balance’campaign will strike an emotional chord with athletes. This campaign capturesthe complicated love/hate struggle of runners and shows how New Balance isdedicated to reducing the hate and growing the love of running throughinnovations in footwear, apparel and equipment.” The multi-media campaign utilizes television, print, and onlineadvertising to reach performance athletes with a primary media target of18-29 year olds. The full campaign tag line reads “LOVE/hate. this is the newbalance.”"New Balance understands that being a better runner makes you a betterathlete,” says Christine Madigan, Director of Global Marketing and BrandManagement at New Balance. “The LOVE/hate campaign is grounded in deep globalconsumer insights and inherent truths about the role of running in anathlete’s life and how our products can help tip the balance towards love.” While the campaign emphasizes the brand’s heritage in performancerunning, it also highlights New Balance’s expansion into other team sportssuch as football and baseball. The campaign targets three different consumers– the dedicated runner, the fitness runner and the competitive athlete –all who have different motivations but a shared struggle with running. The television campaign breaks nationally on March 27th in the U.S.during the NCAA basketball tournament on CBS and will have heavy emphasis inthe March-May and August-September timeframe through Fox, cable and ESPN. Thecampaign includes five television spots that capture the essence of therunner’s love/hate struggle. The cornerstone of the campaign is the “Anthem” spot which introduces thecomplex love/hate relationship with running and presents New Balance as thebrand that tips the balance in favor of love. The spot also introduces thebrand’s visual “red world” — representative of the runner’s struggle –filled with temptations and obstacles at the start but with an end result ofeuphoric accomplishment and “love.” The other four television spots highlight how the innovations of specificbrand products help alleviate relationship struggles related to differentrunners. “Party” and “Shower” acknowledge the social temptations and workoutfatigue of a competitive athlete while “Rain” and “Park Bench” showcase thededicated and fitness runner’s love/hate struggle with the elements and theircommitment, respectively. The campaign expands into multiple print components that capture thelove/hate struggle with running in relationship dialogue. Each ad relays howspecific New Balance footwear and apparel products help tip the balance forathletes in their love/hate struggle with running. For example, in the”Running’s Friend Rain” print ad, the copy highlights how the brand’s StormStriker Jacket can provide technical innovation to help a runner increasetheir love for running in the rain. The print campaign appears in vertical running/sports national andregional magazines starting in March including Runner’s World, Running Times,ESPN the Magazine and Running Network. Online campaign initiatives include banner ads and rich interactiveelements that communicate both brand and product messaging. Highlightsinclude a homepage flash unit that allows visitors to enter the world of loveand hate, while “Moments of Truth” demonstrates through animation thatrunning gives all athletes the competitive advantage. The online media buy inthe U.S. includes ESPN, SI.com, CBS Sports, active.com and Max Preps, amongothers. The brand’s Web site http://www.newbalance.com will feature the newcampaign starting on March 27th. The brand campaign will be integrated into New Balance events andsponsorships including Major League Lacrosse, Komen Race for the Cure, Rock n’ Roll Marathon Series and the Summer X Games, among others. Campaignimagery will also be showcased through point-of-purchase and product displaysat New Balance stores and retailers. The campaign launches in major international markets during the next 90days including: Canada, Mexico, Brazil, Chile, UK, France, Germany, Spain,Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, HongKong, Taiwan, Japan, Korea, Singapore, Australia and New Zealand. The brand campaign creative was developed by BBDO New York who was namedNew Balance’s global creative agency of record in October 2007. BBDO New Yorkleads a roster of agencies that also includes Atmosphere BBDO (digitalmarketing), and PhD (media buying and planning). Almighty of Boston, MAmanages the NB.com creative. New Balance, headquartered in Boston, MA has the following mission:Demonstrating responsible leadership, we build global brands that athletesare proud to wear, associates are proud to create and communities are proudto host. New Balance employs more than 2,800 people around the globe, and in2007 reported worldwide sales of US$1.63 billion. For more information pleasevisit http://www.newbalance.com. Web site: http://www.newbalance.comNew Balance

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