Salsaga Blog

OAK BROOK, Ill., July 7 /PRNewswire/ — Sharpie(R) markers debuts its global TV ads featuring football superstar David Beckham. The popular autograph brand, which earlier this year announced a two-year global partnership with Beckham, expects to score big with the new ads.
To view the Multimedia News Release, go to:
The TV spot, set to air in select markets around the world starting in July, shows Beckham using various Sharpie markers to autograph a variety of unusual items for fans. When the time comes to return the Sharpie marker to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending for all, but in the process, viewers get a good laugh — and a good look — at Beckham.
Following are the regional ad launch dates along with select networks it will air on:
— Australia - June 22; MTV, Pay TV
— United Kingdom - July 1; Programme TBC
— New Zealand - July 6; TV1, TV2, TV3, TV4
— United States - July 7; Bravo, TBS, TLC, HGTV, USA, TNT, ABC Family
— Canada - August 18; MuchMoreMusic, W, HGTV, TSN, Canal Vie Musimax
— Latin America - details coming soon

It was directed by Simon Cole and developed by Young & Rubicam’s Brand Buzz agency based in New York.
“I’m pleased to work with Sharpie as a partner,” said Beckham. “It seems natural as I use their markers regularly to sign autographs. I had great fun doing this advert and I hope everyone enjoys it.”
“The Sharpie brand has strong awareness in the United States, and our partnership with Beckham elevates our brand for a more global footprint around the world,” said Howard Heckes, Sharpie Global Business Unit President. “Now that we’ve introduced the partnership, we’re ready to unveil the TV ad that makes light of the Beckham autograph experience in a way we think will resonate with Sharpie marker fans everywhere.”
Sharpie Kicks Off Global Promotion, Web Site and More
The Sharpie brand partnership with Beckham includes a fully integrated global marketing campaign in key regions around the world, including North America, Latin America, Europe and Asia Pacific. The campaign includes advertising, in-store displays, packaging (in select markets), and a revamped global Web site. It also includes a consumer promotion encouraging people to “Write Out Loud(R) with Sharpie & Win” for a chance to meet David Beckham in person.
Over the next two years with schedules varying per market, consumers can enter the “Write Out Loud with Sharpie & Win” promotion by visiting and submitting images of everyday items — from the mundane to the outlandish — that they’ve designed, decorated and decked out using Sharpie markers. Sneakers, backpacks, t-shirts, and soccer balls are just the start of the many canvases (safe and legal, of course) awaiting the bold mark of a Sharpie marker. Entrants are encouraged to “think Beckham and be bold” for a chance to win an all-expense paid trip to meet David Beckham in person. Go to for complete contest details.
The Sharpie brand appeals to a wide variety of fans and has a long history of sports sponsorships in the United States. Among the top-name athletes who have previously partnered with the Sharpie brand are NASCAR’s Dale Earnhardt Jr., Pro football wide receiver Terrell Owens, Pro football Hall of Famers Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs because they leave a bold mark.
For more information on the Sharpie Beckham partnership, go to .
About Sharpie(R)
For more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid Office Products Group, maker of Sharpie(R) markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate(R), Sharpie(R), DYMO(R) Parker(R), Waterman(R), EXPO(R), uni-ball(R), and Rolodex(R), among others. Visit for more information.
FOR MORE INFORMATION:
Susan Wassel, Sharpie
Ph: 630.481.2018
Mobile: 630.290.0025

Agatha Thaller, Weber Shandwick
Ph: 314.552.6785
Mobile: 314.607.0059

Sharpie Addresses Consumer Needs with New Pen for Everyday Writing

Launching exclusively in North America, Sharpie is proud to introduce the first-ever Sharpie Pen — which makes a bold mark like only a Sharpie can, but doesn’t bleed through paper. Offering a smooth, high-quality everyday writing experience, Sharpie Pen features a specially formulated permanent ink that delivers bold and vivid colors while also being fade-, water- and smear-resistant. Available wherever office products are sold, the Sharpie Pen is perfect for thank-you notes, birthday cards, journaling, and note-taking at home, work and school. It is available in black, blue, red and green. Go to for more information.
Sharpie

Filed under: Advertising by admin - No Comments →

DETROIT, May 21 /PRNewswire/ — Through the end of May, GMC is showering the driving public with compliments and complimentary services. More than 50,000 drivers across the country will be treated to free valet parking as they pull into their favorite shopping centers. During the same period, thousands of coffee drinkers nationwide will get their caffeine fixes free. And with playful compliments like “Your hair looks really, really good today. Like, really good” and “Looks like someone woke up on the skinny side of the bed” placed on millions of valet parking tickets and coffee cup sleeves, their egos will get a stroke or two at the same time. All thanks to an innovative marketing campaign for the GMC Acadia crossover vehicle.
Revisiting last year’s popular marketing push, which was the first of its kind when it debuted, the automaker is footing the bill for valet parking at popular shopping destinations in Los Angeles, Miami/Fort Lauderdale, Orlando, Phoenix, Sacramento, San Diego, San Francisco and Atlanta. free coffee will be handed out at coffee shops in Atlanta, Boston, Chicago, Los Angeles, New York City, San Francisco, St. Louis, Detroit, Philadelphia, Phoenix and Tampa. Additionally, all metered street parking throughout the Detroit suburb of Birmingham will be sponsored by GMC for two consecutive days (May 22-23).
“GMC wanted to find a fun way to introduce Acadia to busy families. We recognize how rushed our lives can be, from running errands with small children to grabbing a quick cup of Joe on the way to work in the morning. We’re hoping to make things a little easier by picking up the tab and putting some sunshine in their days,” said Mary Kubitskey, GMC National Advertising Manager.
During the program, ads for the GMC Acadia will be put directly into the hands of consumers via full-color valet tickets and coffee sleeves — each with a humorous compliment and an image of the crossover vehicle. Parking meters in Birmingham will be bagged with custom covers, alerting drivers to the free parking courtesy of the GMC Acadia.
In addition to the ads that come with the free parking and free coffee offers, approximately ten million coffee sleeves will be handed out at more than 6,000 coffee shops nationally, and more than three million full-color valet, hand-issued and machine-issued parking tickets will be distributed directly to drivers at other parking locations, reaching GMC’s target market nationwide.
GMC has also chosen to pair the machine-issued tickets with gate ads, full-color sleeves that slide over the gate arms at the entrances and exits of parking garages. Gate ads are suspended in front of drivers at the moment they receive machine-issued tickets in-hand. The combination GMC to “dominate” parking garages at popular destinations nationwide.
The campaign is being executed by AdverTickets and BriteVision Media, the parking and coffee sleeve marketing divisions of BriteMedia Group, one of the nation’s largest alternative out-of-home media firms. The media planning and buying agencies responsible for partnering AdverTickets with GMC are GM Planworks and Starcom Worldwide, respectively.
About Brite Media Group:
Brite Media Group is a leading alternative media company that helps advertisers build one-to-one relationships with consumers throughout their daily lives. Brite Media Group currently operates four divisions: BriteVision Media (coffee sleeve advertising), GSA Media (gas station pump-top advertising), AdverTickets (valet and machine-issued parking tickets) and the BriteMedia indoor bar and restaurant advertising network. With a nationwide presence, the media company reaches millions of consumers every day. Brite Media Group is backed by Trimaran Capital Partners and Pacific Merchant Capital. For more information, please visit .
About GMC:
GMC is a division of General Motors Corp. The division markets the Acadia crossover SUV, Sierra full-size pickup, Yukon family of full-size SUVs, Envoy mid-size utility, Canyon mid-size pickup and Savana full-size van. GMC’s lineup of Professional Grade trucks delivers outstanding capabilities that exceed customers’ expectations with unique features and design elements. More information on GMC and its products can be found at .
AdverTickets

Filed under: Advertising by admin - No Comments →

AUSTIN Texas April 17 PRNewswire - ADRevolution ADR today announced the appointment of James Adams as Chairman of the board Adams will advise on the overall strategic direction of the company and put together an Advisory Board for the companyAdams brings decades of experience as a CEO and entrepreneur to ADR which was founded three years ago by 24-year-old Andrew Westmoreland to deliver highly personalized advertising to consumersCurrently the CEO of the Adams Strategy Group Adams has 21 years of experience in providing strategic planning direction and advice to the private sector and government agencies Previously he was Managing Editor of the London Sunday Times CEO of United Press International and the founder Chairman and CEO of iDEFENSE a cyber-intelligence organization with clients in the intelligence community the government and Fortune 100 companies Adams was also on the Board of the National Security Agency and is the author of 12 bestselling fiction and non-fiction books with an emphasis on warfare and intelligenceMy whole career has been about disrupting the established order and Ive joined ADR because they have a disruptive technology solution that is transforming the relationship between consumers advertisers and publishers across the globe said AdamsThe announcement of Adamss appointment was made on the heels of ADRs launch of the Consumer Choice Tool CCT at adtech San Francisco The CCT gives individual consumers full control over the advertisements they receive and has already delivered more than a 4x increase in revenue to advertisers and publishersCCT runs on ADRs proprietary software solution called the Natural Intelligence Marketing Engine NIME which allows for true one-to-one targeting of ads in real time and is driving record revenues for ADRs clientsIm thrilled that James has joined the team said Westmoreland Hes always coming up with the highly strategic moves that embody both the boldness of his approach and subtlety of his intellectAbout ADRevolutionADRevolution aligns the interests of all stakeholders in digital media Consumers receive relevant content advertisers reach their desired audience and publishers achieve optimal revenues ADRs customers outpace blistering growth standards for online advertising by leveraging its proprietary solutions based on the most efficient and relevant model for digital ad distributionADR was founded three years ago to exploit the NIME technology that its founder Andrew Westmoreland originally prototyped Westmoreland has funded the company with capital from his previously successful online venturesADRevolution is already profitable ADRevolution

Filed under: Advertising by admin - No Comments →

DUBAI United Arab Emirates April 17 PRNewswire - Pinnacle PR the worlds largest specialist international PRtraining company opened a Dubai office today to service strong regionaldemand for world-class public relations and communication skills Located in the prestigious Emirates Tower Pinnacle Dubai willprovide PR courses in English and Arabic Popular topics include mediainterview training crisis communications corporate responsibilitycommunications strategy development and media relations Pinnacle co-founder Jennifer Hardie who has workedextensively in the region will oversee the office which represents thelatest phase in Pinnacles international expansion Pinnacle training servesmore than 500 clients in 50 countriesWe have been welcoming more and more clients from the Gulf tocourses at our training centres in London and Brussels The time is ripe tobring our training direct to the region Mrs Hardie saidIt is an exciting time to work in PR in the Gulf The profession is developing very rapidly here and we are proud to help develop local talent We have trained all kinds of people in the region from press officers to communications directors chief executives and prime ministers I look forward to adding real long-term value to many more organisations here in years to come For more information call Pinnacle Dubai on 971-4-313-2338or see httpwwwpinnacleprcouk Notes To Editors 1 Pinnacle is the worlds largest specialist internationalpublic relations training company From press officers to primeministers we train all kinds of professionals with communications rolesin-house and agency PR professionals corporate managers and executivespublic officials and politicians 2 Pinnacle runs courses globally for public and privateorganisations of all sizes on many specialised PR topics and in a rangeof formats open and private courses at our own training centres and atclient offices as well as larger training conferences and seminars 3 Pinnacle operates a network of around 60 specialist PR trainersand media training journalists and employs a full-time staff of 15training managers and administrators supervised by three trainingdirectors in London Brussels and Dubai 4 Website httpwwwpinnacleprcouk Contact Jennifer Hardie International MD Pinnacle PR jenniferhardiepinnacleprcouk T 971-4-313-2338 Duncan Hart Training Director London Pinnacle PR duncanhartpinnacleprcouk T 44020-72-50-42-90Pinnacle PR Ltd

Filed under: Advertising by admin - No Comments →

NEW YORK April 16 PRNewswire - Fotolia the largest global online marketplace for micro-priced digital stock images announced today a design contest in cooperation with Quark a global software company that provides innovative design solutions for the creative industry The contest titled Unleash Your Creativity will give Fotolia members the chance to compete for the ability to design the next generation of Fotolia print and banner ads using Fotolia imagery and QuarkXPressR 7 softwareThis contest gives Fotolia members the opportunity to express their most creative abilities without restriction As a company that was built on user-generated content it is only logical that we should look to our users as the creators of our promotional ads as well said Oleg Tscheltzoff co-founder and president of Fotolia LLC By partnering with Quark for this contest we are combining the best in high-quality royalty-free stock images and the creative power of QuarkXPress 7 to give our users the best tools to create the best adsContestants can submit their advertisements from March 14 through May 9 2008All entries must be designed with QuarkXPress 7 utilizing Fotolia imagery and must be submitted as high resolution PDF or JPEG files Further contest details are on the Fotolia blog at Contestants should submit entries to before May 9 2008The grand prize winner will receive 5000 in cash and a free copy of QuarkXPress 7 software Additionally the winner will have the prestige of having his work featured as the next generation Fotolia ad campaign to be featured in global print publications and online as banner adsWe are pleased to work with Fotolia on this contest Fotolia has amazing images at a good price for high-quality royalty-free images said Terry Welty Quark senior vice president of corporate marketing Additionally with entrants designing in QuarkXPress 7 the industry standard in design software together weve created the perfect combination for this contest Welty addedUnleash Your Creativity is open to all Fotolia members Those interested in the contest can register for a free Fotolia account at To access a free 30-day trial version of QuarkXPress 7 visit Fotolia and Quark will announce the 5000 grand prize winner on May 21 2008 at the HOW Design Conference in Boston MAAbout FotoliaFotolia is an inclusive global community in which photographers and designers come together to form a marketplace free from traditional royalties and rights management Launched in early November 2005 Fotolias digital image marketplace has acquired over 3000000 images in its database and more than 650000 international members For more information about the company or to access the Fotolia web site visit About QuarkQuark Inc provides desktop publishing and dynamic publishing software that help customers design and publish richly designed communications across a broad spectrum of media Two decades ago our flagship product - QuarkXPressR - changed the course of traditional publishing Today not only does QuarkXPress continue to innovate in the desktop publishing market - now Quark is revolutionizing publishing again with Quark Dynamic Publishing Solution helping customers cost-effectively meet enterprise-scale publishing challenges by extending the benefits of advanced technologies across the publishing process Denver-based Quark Inc is privately heldQuark the Quark logo and QuarkXPress are trademarks or registered trademarks of Quark Inc and its affiliates in the US andor other countries All other marks are the property of their respective owners Press Contact Michael Conner Fotolia LLC P 541-704-0800 Fotolia

Filed under: Advertising by admin - No Comments →

SIOUX FALLS, S.D., April 16 /PRNewswire-FirstCall/ — LodgeNet Interactive Corporation announced today that it will release its financial results for the First Quarter 2008 on Tuesday, April 29, 2008 and will host a conference call at 5 p.m. EDT on that date to discuss its First Quarter financial results.(Logo: )In advance of the earnings release, the Company announced the following preliminary financial highlights for the First Quarter 2008: — Total Revenue of approximately $139 million, an 85ACIORFIPROCENTE increase over that reported in the first quarter of 2007. — Average monthly Total Revenue per room of $25.12, an 0.8ACIORFIPROCENTE increase over that reported during the prior year’s first quarter. - Average monthly Guest Entertainment Revenue per room (which includes all guest purchased on-demand entertainment such as movies, music, and time-shifted television) of $17.83, down 2.8ACIORFIPROCENTE over the prior year period, which is in-line with the Company’s internal expectations and approximately the midpoint of the Company’s annual guidance range. Additionally, average monthly movie revenue per room, which is included in the Guest Entertainment revenue noted above, was $16.51 for the quarter, a decline of 3.5ACIORFIPROCENTE versus the first quarter of 2007. This was also in line with internal expectations and approximately the midpoint of the Company’s annual guidance range. - Hotel room occupancy was 3.2ACIORFIPROCENTE lower as compared to the first quarter of 2007. As a result, the utilization rate of the Company’s guest entertainment services was essentially unchanged year over year on a per-occupied room basis. - Gross profit margin on Guest Entertainment purchases was 59.6ACIORFIPROCENTE as compared to 61.4ACIORFIPROCENTE during the first quarter of 2007. Gross profit margin on movie purchases was 62.4ACIORFIPROCENTE as compared to 63.6ACIORFIPROCENTE during the first quarter last year. - Average per-room monthly Revenue from Hotel Services (Free-to- guest programming and Broadband), Advertising and Other sales of $7.29, an 11ACIORFIPROCENTE increase over that reported in the first quarter of 2007. — Adjusted Operating Cash Flow (defined as Operating Income exclusive of depreciation, amortization, share-based compensation, and restructuring and integration expenses) of approximately $34.5 million, a 52ACIORFIPROCENTE increase over that reported in the first quarter of 2007. — Net Loss of approximately $(13.0) million, or $(0.58) per share, which as expected includes approximately $5.9 million, or $(0.26) per share, of expense related to restructuring and integration activities and the amortization of purchased intangibles. Excluding these expenses, Adjusted Net Loss was approximately $(7.1) million, or $(0.32) per share.”Our First Quarter results are solidly in-line with the full year guidance we issued in February,” said Scott C. Petersen, LodgeNet President & CEO. “We believe these financial highlights reflect a stable environment for our guest entertainment revenues as compared to our fourth quarter 2007 results, and the positive impact of our multiple revenue expansion initiatives on our business.”The company will host a teleconference to discuss its results on Tuesday, April 29, 2008 at 5:00 P.M. Eastern Time. To access the teleconference, please dial 888-546-9658 and use conference code 44028733. A live webcast of the teleconference will also be available via InterCall at . The webcast will be archived at that site for one month and can be accessed via LodgeNet’s company website at . If you cannot listen to the teleconference at its normal time, there will also be a replay available for one week following the call, and can be accessed by dialing 800-642-1687 or 706-645-9291, passcode 44028733.About LodgeNet InteractiveLodgeNet Interactive Corporation is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. LodgeNet Interactive serves more than 1.9 million hotel rooms representing 9,900 hotel properties worldwide in addition to healthcare facilities throughout the United States. The company’s services include: Interactive Television Solutions, Broadband Internet Solutions, Content Solutions, Professional Solutions and Advertising Media Solutions. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, LodgeNetRX, and The Hotel Networks. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit .LodgeNet is a registered trademark of LodgeNet Interactive Corporation. Other trademarks are the property of their respective owners.Special Note Regarding Forward-Looking StatementCertain statements in this press release constitute “forward-looking statements”. When used in this press release and in the prepared remarks as well as in response to the question during the conference call, the words “intends,”"expects,”"anticipates,”"estimates,”"believes,”"goal,”"no assurance” and similar expressions, and statements which are made in the future tense or refer to future events or developments, including, without limitation, those related to estimated revenue, are intended to identify such forward-looking statements. Such forward-looking statements are subject to risks, uncertainties, and other factors that could cause the actual results, performance or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward- looking statements. In addition to the risks and uncertainties discussed herein, such factors include, among others, the following: the effects of economic conditions, including in particular the economic condition of the lodging industry, which can be particularly affected by international crisis, acts or threats of terrorism and public health issues; competition from providers of similar services and from alternative systems for accessing in- room entertainment; competition from HSIA providers; changes in demand for our products and services; programming availability, timeliness, quality, and costs; technological developments by competitors; developmental costs, difficulties, and delays; relationships with customers and property owners; the availability of capital to finance growth, the impact of government regulations; potential effects of litigation; risks of expansion into new markets; risks related to the security of our data systems; and other factors detailed, from time to time, in our filings with the Securities and Exchange Commission. With respect to any acquisition, we are subject to risks that integration costs will exceed expectations, that synergies we anticipate will not be realized, or will take longer than anticipated to realize, that our management and management systems will encounter difficulties in dealing with a bigger, more diversified enterprise, and that the financial results we expect from the acquisition will not be realized. For any of the foregoing reasons, our free cash flow may not meet our expectations. These forward- looking statements speak only as of the date of this press release. We expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in our expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.LodgeNet is a registered trademark of LodgeNet Interactive Corporation. All rights reserved. Other names and brands may be claimed as the property of others. LodgeNet Interactive Corporation

Filed under: Advertising by admin - No Comments →

BEIJING, April 16 /Xinhua-PRNewswire/ — AirMedia Group Inc. , the operator of the largest digital media network in China dedicated to air travel advertising, today announced that it will report its unaudited financial results for the first quarter 2008 on Wednesday, May 7, 2008 at 8:00 pm Eastern Time (Beijing/Hong Kong Time: Thursday, May 8, at 8:00 am).AirMedia’s management team will be on the call to discuss the financial results and highlights and to answer questions. The toll-free number for U.S. participants is 1 800 295 4740. The toll number for UK participants is 44 207 365 8426. The toll number for Hong Kong participants is 852 3002 1672. The toll number for other international participants is 1 617 614 3925. The pass code for all participants is AMCN.A replay of the call will be available for 1 week between 9:00 pm Eastern Time on May 7, 2008 and 9:00 pm Eastern Time on May 14, 2008. The toll-free number for U.S callers is 1 888 286 8010 and the dial-in number for international callers is 1 617 801 6888. The passcode for the replay is 55261823.Additionally, a live and archived web cast of this call will be available on the Investor Relations section of the AirMedia corporate website at .About AirMedia Group Inc.AirMedia Group Inc. operates the largest digital media network in China dedicated to air travel advertising. AirMedia has contractual concession rights to operate digital TV screens in 53 airports, including 29 out of the 30 largest airports in China, and has contractual concession rights to place its programs on the routes operated by 9 airlines, including the three largest airlines in China. In addition, AirMedia also has contractual concession rights to operate digital frames of 46 to 50 inches and large-size digital frames ranging from 63 to 70 inches in several major airports. AirMedia also offers advertisers other media platforms in airports, such as 360-degree LED displays, mega display screens, and shuttle bus displays, etc. For more information about AirMedia, please visit . For more information, please contact: Investor Contact: Raymond Huang Investor Relations Director Tel: 86-10-8460-8678 Email: FD Beijing Julian Wilson Tel: 86-10-8591-1951 Email: AirMedia Group Inc.

Filed under: Advertising by admin - No Comments →

NEW YORK April 14 PRNewswire - Euro RSCG Worldwide today announced it has hired Jose Cabaco 43 as Chief Creative Officer North America effective immediately Jose will report directly to Esther Lee Chief Executive Officer North America and President of Global BrandsJose is that rare creative talent who combines excellence in both strategy and creative in both creative concept and execution in both inspiring and authoring and in driving both creative vision and creative operations said Lee He is also that new breed of creative thinker who starts with a culture-building idea not the medium This will allow us to more powerfully create opportunities for our clients in a multi-dimensional media world Jose works fully-engaged and with all of his passion I cannot think of a better creative partner to help create the next stage of Euro RSCG in North AmericaEuro RSCG Worldwide presents a rare opportunity in that it has the desire to raise the bar of its creative product it offers the resources of a global network and it gives me the chance to partner with Esther Lee a former Wieden client at Coca-Cola whose enthusiasm and commitment to promote excellent creative products is very respected said CabacoCabaco comes to Euro RSCG Worldwide from Wieden Kennedy where he served as Creative Director first in Amsterdam and more recently at its flagship office in Portland Ore and oversaw the creative strategy for Nike Europe Nike Latin America and Electronic Arts In 2002 he co-founded Home and served as Executive Creative Director for the creative advertising agency in Lisbon Portugal which later merged with Grey Advertising Prior to this Cabaco worked at Saatchi Saatchi Lisbon where he was part of the European Creative Board CinepontoLeo Burnett Lisbon Vitruvio Leo Burnett Madrid Young Rubicam Nova Publicidade and EPGTBWA in Lisbon Throughout his career in Portugal he served as Creative Director for leading clients including 3M BPN Bank Coca-Cola Galp Oil GlaxoSmithKline Honda Kelloggs Master Foods McDonalds PG Philip Morris Portugal Telecom RTP TV Sara Lee Staples Suzuki Vodafone Totta Bank TV Cabo and The Lisbon Fashion ShowBorn in Maputo Mozambique Cabaco graduated from the Institute of Art Design IADE in Lisbon with a degree in industrial design Cabaco was one of the founders of the Creative Club of Portugal and participated on the Film Jury at the 50th Cannes Advertising Festival Prior to launching his career in advertising Jose worked as a car furniture and ceramics designer He also co-founded BIKE magazine and was a creative partner of Sneakers Delight stores in PortugalCabaco has been honored at numerous national and international awards including Cannes Ibero-American Advertising Festival FIAP New York Festival Grand Prix at the FTC Festival and Art Director of the Year for four consecutive years In addition Young Rubicam Portugal and Nova Publicidade were recognized as Agency of the Year under his creative direction for four consecutive yearsIn todays over-communicated over-copied world we believe brilliant creativity is a competitive point of difference for our clients said David Jones Global CEO of Euro RSCG And delivering the best creative ideas is all about having the best creative people Jose is one of those Hes a massive talent who shares our values - hes multicultural entrepreneurial and hugely ambitiousJoses vast and varied experience has prepared him for this sizeable leadership role at Euro said Lee He has been an entrepreneur and has worked on small brands at big agencies and big brands at creative hot shops While he has strong US experience he has worked on four continents speaks five languages and embodies a global cultural spirit And his ventures go beyond advertising and even communications His perspective on our clients business challenges and on how we set up an agency model of the future will be invaluableAbout Euro RSCG WorldwideEuro RSCG Worldwide a leading integrated marketing communications agency and Advertising Ages and Campaigns 2006 Global Agency of the Year is made up of 233 offices located in 75 countries throughout Europe North America Latin America and Asia-Pacific Euro RSCG provides advertising marketing services corporate communications and interactive solutions to global regional and local clients The agencys client roster includes Air France BNP Paribas Charles Schwab Citigroup Danone Group Diageo EFFEN Vodka Heineken USA Hyatt IBM Jaguar Kraft Foods Lacoste LOreal PSA Peugeot Citroen Reckitt Benckiser sanofi-aventis Schering-Plough and Valspar Headquartered in New York Euro RSCG Worldwide is the largest unit of Havas a world leader in communications Euronext Paris SA HAVPA Euro RSCG Worldwide

Filed under: Advertising by admin - No Comments →

WOODLAND HILLS, Calif., April 14 /PRNewswire/ — Airstream, Inc. (), the legendary 77 year-old manufacturer of luxury travel trailers has contracted JMPR Public Relations to assist with the promotion of its newest products and conduct media outreach to new demographics through strategic brand positioning.(Photo: )JMPR will work with Airstream on specific projects by providing public relations support for the company and its complete line of design-oriented, adventure-focused travel trailers. JMPR will also coordinate with the company to support location-based new product unveilings and events organized around a targeted, demographic-specific audience.As Airstream’s public relations agency, JMPR will leverage past experience gained from working in the automotive industry to support the company’s needs and expectations.”Airstream is a pinnacle of industrial design and a cultural icon,” said JMPR President Joseph Molina. “As such it fits in perfectly with our roster of marquee transportation clients.”Founded in 1977, JMPR () is based in Woodland Hills, Calif. and represents clients from a wide variety of automotive, motorcycle and lifestyle industries, including Bentley Motors, Bugatti Automobiles S.S.A, Boyd Gaming Corporation, Ducati North America, Coker Tire Company, duPont Publishing, Cirrus Design, The Petersen Automotive Museum, RM Auctions, and Callaway Cars. JMPR

Filed under: Advertising by admin - No Comments →

NEW YORK, April 10 /PRNewswire/ — Sochi 2014, an Organising Committee for Olympic and Paralympic Winter Games has appointed Weber Shandwick to support the development and implementation of its international communications strategy in 2008.The Sochi 2014 international communications campaign will fully adhere to and respect the International Olympic Committee (IOC) rules and processes on the use of international communications for the Organising Committees.Weber Shandwick was a driving communications force in Sochi’s successful Bid when the International Olympic Committee chose the city of Sochi as the host city for the 2014 Olympic and Paralympic Winter Games in a close race against South Korea’s PyeongChang and Austria’s Salzburg. Weber Shandwick was responsible for all aspects of an extensive 18-month global public relations campaign for Sochi’s Bid to demonstrate the city’s suitability as a place for the Games.Weber Shandwick has significant experience managing global integrated communications campaigns for winning city Olympic and event bid efforts, including Sochi 2014, Beijing 2008, Turin 2006 and Sydney 2000, among others.Weber Shandwick will work alongside Jon Tibbs Associates - specialist Olympic Communications Consultants - appointed earlier this month to advise on Olympic-related communications. The appointment of Weber Shandwick underscores Sochi 2014’s intent to promote significant progress in Games preparations that are already underway.”We are extremely happy to be able to continue working with Weber Shandwick. They have proved to us they are experienced in Olympic-related communications as well as supporting Russian companies and organizations internationally. They are creative, deliver great results and work collaboratively as partners in a challenging multicultural environment while bringing the strength of a talented global network to support our efforts,” said Dmitry Chernyshenko, President of Sochi 2014.”We are honored to be engaged to support Sochi 2014. Our goal is to provide seamless global communications to support the successful running of the Olympic and Paralympic Games we so strongly believe in,” said Jack Leslie, chairman of Weber Shandwick. “We are thrilled to begin working on this exciting assignment.”About Weber ShandwickWeber Shandwick is one of the world’s leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications, media relations, public affairs, reputation management, and crisis and issues management. It also offers corporate communications counseling services. The firm provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the 2005, 2006 and 2007 United Nations Grand Award for Outstanding Achievement in Public Relations. To learn more, please visit .Weber Shandwick is a unit of The Interpublic Group , which is one of the world’s leading organizations of advertising agencies and marketing services companies. Contact: Jennifer Norton Weber Shandwick 212-445-8314Weber Shandwick

Filed under: Advertising by admin - No Comments →