Salsaga Blog

AUSTIN Texas April 17 PRNewswire - ADRevolution ADR today announced the appointment of James Adams as Chairman of the board Adams will advise on the overall strategic direction of the company and put together an Advisory Board for the companyAdams brings decades of experience as a CEO and entrepreneur to ADR which was founded three years ago by 24-year-old Andrew Westmoreland to deliver highly personalized advertising to consumersCurrently the CEO of the Adams Strategy Group Adams has 21 years of experience in providing strategic planning direction and advice to the private sector and government agencies Previously he was Managing Editor of the London Sunday Times CEO of United Press International and the founder Chairman and CEO of iDEFENSE a cyber-intelligence organization with clients in the intelligence community the government and Fortune 100 companies Adams was also on the Board of the National Security Agency and is the author of 12 bestselling fiction and non-fiction books with an emphasis on warfare and intelligenceMy whole career has been about disrupting the established order and Ive joined ADR because they have a disruptive technology solution that is transforming the relationship between consumers advertisers and publishers across the globe said AdamsThe announcement of Adamss appointment was made on the heels of ADRs launch of the Consumer Choice Tool CCT at adtech San Francisco The CCT gives individual consumers full control over the advertisements they receive and has already delivered more than a 4x increase in revenue to advertisers and publishersCCT runs on ADRs proprietary software solution called the Natural Intelligence Marketing Engine NIME which allows for true one-to-one targeting of ads in real time and is driving record revenues for ADRs clientsIm thrilled that James has joined the team said Westmoreland Hes always coming up with the highly strategic moves that embody both the boldness of his approach and subtlety of his intellectAbout ADRevolutionADRevolution aligns the interests of all stakeholders in digital media Consumers receive relevant content advertisers reach their desired audience and publishers achieve optimal revenues ADRs customers outpace blistering growth standards for online advertising by leveraging its proprietary solutions based on the most efficient and relevant model for digital ad distributionADR was founded three years ago to exploit the NIME technology that its founder Andrew Westmoreland originally prototyped Westmoreland has funded the company with capital from his previously successful online venturesADRevolution is already profitable ADRevolution

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