Salsaga Blog

BEDFORD, Mass., April 21 /PRNewswire/ — 170 Systems, a worldwide leader in automating finance processes, today announced that it has achieved Platinum Partner status with Kofax, a global leader of Intelligent Capture & Exchange solutions. The companies’ integrated solutions, comprising 170 MarkView Financial Suite for end-to-end financial process automation and Kofax Intelligent Capture & Exchange (which includes OCR technology), have been adopted by numerous organizations, including National Oilwell Varco, Black & Veatch, Exterran (formerly Hanover Compressor), Barrick Gold, JDSU, Citi and others. 170 Systems achieved Platinum status by implementing systems built to process more than 4.75 million pages in the last year.
170 Systems’ Platinum Partner status will enable the company to jointly develop marketing programs, product roadmaps, and to further optimize the manner in which the companies’ products work together.
“Integrating Kofax’s offering into 170 MarkView enables customers to leverage the benefits of OCR to manage invoice volume — which is still largely paper-based — and work with a single vendor to address the full spectrum of their invoice management challenges,” said Chris Scalia, 170 Systems’ Vice President of Professional Services and Strategic Partners. “Organizations looking for opportunities to reduce finance costs and improve efficiencies are deploying financial process automation solutions with their ERPs so that they can dedicate staff to more strategic projects, such as shared service centers and globalization initiatives.”
“In reaching Platinum Partner status in less than a year, 170 Systems has proven to be a valuable partner for Kofax and together our solutions are clearly addressing customers’ financial process automation needs,” said Mike Giove, Sr. Vice President, Americas Solutions Sales & Global Technology Sales of Kofax. “Since we first began working together, large firms processing hundreds of thousands of invoices annually have found Kofax’s Intelligent Capture & Exchange solutions with the 170 MarkView Financial Suite to be a winning combination.”
170 MarkView Financial Suite Integrated with Kofax’s OCR Technology
170 MarkView Financial Suite and the Kofax solution work together to handle organizations’ invoice volumes. 170 MarkView’s best practices specify centralized receipt of invoices, with scanning and ERP entry immediately upon receipt, followed by workflows for invoice review, discrepancy resolution, account coding and approval. With Kofax’s technology, Accounts Payable (AP) staff do not have to manually enter invoice data into the ERP system; after scanning, invoices enter the Kofax software, where the invoice data is extracted and, if the software detects any potential extraction errors, it flags them for review. The invoices then proceed through the standard 170 MarkView approval/exception management processes.
About Kofax
Kofax is the leading provider of Intelligent Capture & Exchange solutions. For more than 20 years, Kofax has provided award-winning solutions that automate document-driven business processes by managing the transformation and exchange of business-critical information arising in paper, fax and electronic formats in a more accurate, timely and cost-effective manner. These solutions provide a verifiable return on investment to thousands of customers in financial services, manufacturing, retail, government, healthcare, business process outsourcing and other markets. Kofax delivers these solutions through its own sales and service organizations, and a global network of more than 1,200 authorized partners in the more than 60 countries throughout the Americas, EMEA and Asia Pacific. For more information, visit .
About 170 Systems
170 Systems develops best-of-breed financial process applications that are the foundation for world-class finance operations in onshore, offshore, centralized and shared services organizations. Designed to complement the ERP’s transactional core, 170 MarkView automates end-to-end financial processes with consistent best practices that leverage the latest capture technologies (imaging, OCR, e-Invoicing and others), reducing operational costs, improving speed, visibility, quality and enforcement of internal controls, while providing the best user experience for all participants in finance processes (AP processors, line-of-business approvers and finance Managers). Applications in the 170 MarkView Financial Suite include Accounts Payable, Expense Management, Procurement, Accounts Receivable, Asset Management, General Ledger and Project Re-Billing.
For more information about 170 Systems, please call 781.743.1900 (North America), 44 0208 610 6009 (other regions) or visit .
Trademarks
170 Systems and 170 MarkView are trademarks of 170 Systems. All other trademarks and registered trademarks belong to their respective owners.
170 Systems

Filed under: Computer Software by admin - No Comments →

CLEVELAND, May 30 /PRNewswire-FirstCall/ — Hawk Corporation announced today that the Company has completed the sale of Tex Racing Enterprises Inc. to Leonard C. Long, a manufacturer of motorsport components based in Cleona, Pennsylvania and Charlotte, North Carolina. The Company continues to negotiate with potential buyers for the sale of its remaining performance racing operation, Quarter Master Industries, Inc.
(Logo: )
The completed sale and the continuing negotiations are the result of Hawk’s announced strategy to divest the performance racing segment in order to concentrate on its friction related businesses. The Company will retain its Hawk Performance(R) brake business which manufactures brake and clutch materials for racing and other performance automotive applications and which has always been a component of its friction products segment.
The Company’s financial statements and all other information reflect the performance racing segment as a discontinued operation for financial reporting purposes. Terms of the transaction were not disclosed.
The Company
Hawk Corporation is a leading supplier of friction materials for brakes, clutches and transmissions used in airplanes, trucks, construction and mining equipment, farm equipment, recreational and performance automotive vehicles. Headquartered in Cleveland, Ohio, Hawk has approximately 1,100 employees at 11 manufacturing, research, sales and administrative sites in 7 countries.
Forward Looking Statements
This press release includes forward-looking statements that involve risks and uncertainties. These forward-looking statements are based upon management’s expectations and beliefs concerning future events. Forward- looking statements are necessarily subject to risks, uncertainties and other factors, many of which are outside the control of the Company and which could cause actual results to differ materially from such statements. These risks and uncertainties include, but are not limited to: the Company’s ability to sell the remaining portion of its performance racing segment on a timely basis and at terms favorable to the Company. Actual results and events may differ significantly from those projected in the forward-looking statements. Reference is made to Hawk’s filings with the Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2007, its quarterly reports on Form 10-Q, and other periodic filings, for a description of other factors that could cause actual results to differ materially from those in the forward-looking statements. Any forward- looking statement speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.
Hawk Corporation is online at:

Hawk Corporation

Filed under: Mining by admin - No Comments →

BALTIMORE, May 30 /PRNewswire/ — SearchMaryland.com, a directory website which serves as a resource for Maryland consumers, businesses, and tourists to find local businesses and establishments, announced today the launch of their newly redesigned website. The website was originally launched in 2004 by Ephricon Web Marketing — — an internet marketing firm based in Baltimore, MD.
The Maryland web directory is unique because it is one of the few online directory sites which are human-edited. This helps filter out spam entries and companies from out of the area who hope to add customers, sometimes by using misleading methods. The current fee is a mere $20 per review, while the new version is rolled out.
“We believe this resource will prove to be very valuable to local Maryland businesses,” says Payne, who has over five years in the internet marketing industry. “We’ve already had positive feedback from a few clients who are getting traffic to their sites and we just launched this new version earlier in the week.”
One of those satisfied clients is Dataprise, Inc. — — an IT consulting firm based out of Rockville, Maryland. Payne says the IT consulting company was able to generate additional traffic to their site through SearchMaryland. “Dataprise continues to effectively grow their online presence as a way of marketing their quality services to their target market - and the SearchMaryland directory is one of many factors that is contributing to their success.”
Mandrin Homes — — who specializes in upscale communities in Maryland and Delaware that are backed by Quality Builders’ 10-year warranty, and TLC Bridal Boutique — — in Frederick, Maryland, also continue to gain online exposure thanks to SearchMaryland.
“These are just a few companies who have expressed satisfaction with the amount of visitors their websites have gained since joining SearchMaryland,” Payne says. “Now that the site is up-to-date with more capabilities, we believe that as SearchMaryland continues to grow exposure, so will the local Maryland companies who decide to list with us.”
“Since the SearchMaryland website ranks well in search engines such as Google and Yahoo, getting a listing on our site is one highly-effective way for Maryland small businesses to tap into the power of SEO and search traffic without spending a great deal of time or money optimizing their own site. Our site is optimized, and so visitors will find our clients sites as a result of finding our site. It’s a win-win, and in the end we’re delivering a tremendous value by providing a source of high-quality, local businesses that is free of spam or blatant promotional tactics.”
Maryland business owners can begin listing on SearchMaryland by going to and completing their quick two-minute registration process.
SearchMaryland.com

Filed under: Retail by admin - No Comments →

SANTA CLARA, Calif., May 28 /PRNewswire/ — California’s Great America is now open daily for summer and with gas prices continuing to be on the rise, the 100-acre combination theme and water park is the perfect summer getaway for Bay Area families. California’s Great America is Northern California’s best choice for family fun and adventure and offers guests a wide-variety of exciting entertainment options this summer including:
(Logo: )

New! FireFall

Taking guests head-over-heels is FireFall, an extreme thrill ride that sends 40 brave riders to a height of sixty-feet and subjects them to a series of high-speed inversions. If that’s not enough, while spinning, flipping and turning, this already unique three-minute ride experience is enhanced with in-your-face fire and water special effects. FireFall is now open and promises to be the hottest ticket for thrill seekers in 2008!
New! “Endless Summer on Ice” Show
Adding to its already stellar entertainment program, California’s Great America will be offering yet another opportunity for park goers to beat the heat this summer with the debut of “Endless Summer on Ice.” Taking place in the newly-named “Great America Theater,” the 30-minute ice spectacular will feature an ensemble of professional ice skaters, lavish sets, dazzling costumes and an upbeat soundtrack that’s sure to have guests dancing in their seats. “Endless Summer on Ice” takes the stage May 31.
New! Extended Summer Hours
With so much to see and do, California’s Great America will now offer extended operating hours staying open as late as 10 p.m. the majority of the summer. Extended operating hours will give park goers the opportunity to enjoy the park even later, giving them even more time to experience many of the new attractions awaiting them this season.
Now Open! Boomerang Bay Beach Club
Beat the heat and head out to Boomerang Bay Beach Club at California’s Great America! The Australian-themed Boomerang Bay Beach Club offers more than 13-acres of water park fun and excitement and includes a 355,000 gallon wave pool, heated lagoon, lazy river, 13 water slides and exclusive, poolside cabanas (limited number of cabanas, nominal fee applies). California’s Great America continues to be the state’s only combination theme and water park.
Opens June 14! The Misfit of Magic
The Misfit of Magic, international comedic magician Ed Alonzo, 2-time winner of the ‘Stage Magician of the Year’ and best know as Max on “Saved by the Bell” makes his return to California’s Great America’s Showtime Theatre this summer. Ed’s amazing illusions are hilarious, mesmerizing and fun for all ages. Don’t miss seeing this show — there’s no one like Ed!
California’s Great America is now open daily for summer operation through August 25. The park opens daily at 10 a.m. Closing times vary. Visit to view our complete 2008 operating calendar.
Guests looking to enjoy a full season of family fun at California’s Great America can now choose from three different season pass options. All season passes now include free parking at California’s Great America. For more information regarding the park’s season pass program, call 408-988-1776 or order online via the park’s website at . California’s Great America is conveniently located just 50 miles south of San Francisco and 6 miles north of San Jose on Great America Pkwy. between highways 101 and 237 in Santa Clara, Calif.
California’s Great America is owned and operated by Cedar Fair Entertainment Company. In addition to California’s Great America, Cedar Fair owns and operates 10 other amusement parks, five outdoor water parks, one indoor water park resort and six hotels. Cedar Fair also owns and operates Star Trek: The Experience, an interactive adventure located in Las Vegas, and operates the Gilroy Gardens Family Theme Park in Gilroy, Calif. under a management contract.
For more information, visit or call 408-988-1776.

California’s Great America

Filed under: Travel by admin - No Comments →

BOSTON, May 28 /PRNewswire/ — RISI, the leading information provider for the global forest products industry, today announced the launch of a free daily email update with top lumber and panel industry news headlines. This free email is part of Crow’s Lumber & Panel News Service — a comprehensive news service dedicated to the North American wood products industry. The service is produced by the editors of Crow’s Weekly Market Report — the longest running softwood lumber and panel price reporting service in the industry. Crow’s Lumber & Panel Update will provide subscribers headlines on the latest lumber news and wood products industry developments — market shifts, mergers and acquisitions, price changes, project news and more.
(Logo: )
Ken Tennefoss, Editor of Crow’s Lumber & Panel News, commented, “This new service provides news you just can’t find anywhere else. It’s reported by a team of veteran forest products journalists who have a combined 60 years of experience and who take pride in ensuring each story is as accurate and meaningful as possible to our audience of industry insiders.” He continued, “We think customers will find this service to be a valuable time-saver, by delivering all the key daily news items that today’s lumber and panel executives need directly to their computer, helping them to consistently make the most timely and informed business decisions.”
For more information, or to subscribe for free to Crow’s Lumber & Panel News, please visit us at , contact us at or call us at 866.271.8525.
About RISI
RISI is the leading information provider for the global forest products industry. The company works with clients in the pulp and paper, wood products, timber, tissue, nonwovens, printing and publishing industries to help them make better decisions.
Headquartered in Boston (Bedford), Massachusetts, RISI operates offices in Brussels, Belgium; Atlanta, Georgia; San Francisco, California; Portland, Oregon; Sao Paulo, Brazil; Shanghai, China; Singapore; and Charlottesville, Virginia. More information can be found at .
Contact:
Dan Blenk
Marketing Manager Wood & Timber Information
RISI
4 Alfred Circle, Bedford MA 01730 U.S.A.
Tel: 1.781.734.8949
Email:

RISI

Filed under: Forest Products by admin - No Comments →

MCLEAN, Va., May 27 /PRNewswire/ — The McLean Group, LLC announced today that it represented two travel & hospitality companies in M&A advisory transactions, resulting in three industry deals within the past three months. The two newly announced transactions include:
— The sale of selected assets of San Diego-based RFP Express, Inc. to a
wholly-owned subsidiary of Dallas, Texas-based Lanyon, Inc. Lanyon is a
leading provider of RFP and content management technology solutions to
the travel & hospitality industry. RFP Express is a leading provider of
RFP processing services to hotel chains, groups, corporations, travel
management companies and independent hotels.
— Todd E. Tyler, President and CEO of Lanyon, said “The acquisition of
RFP Express assets enables Lanyon to become the preeminent market
leader in RFP services to the hotel- and corporate-travel
communities.”
— Zim Putney, Chairman of RFP Express said, “The combination of both
companies’ people, clients and products make a great deal of sense
and we are very pleased with the outcome.”
— Gary Rectenwald, CEO of RFP Express said, “This is a merger of
products and support services for two established industry leaders in
the corporate and hotel market segments of the global hospitality
industry.”

— The management buy-out (MBO) of Cwmbran, Wales-based Comtec (Europe)
led by RJD Partners, a United Kingdom private equity group. Working
with its UK-based partner, Clearwater Corporate Finance, The McLean
Group provided its extensive industry investment banking deal
experience and expertise. Comtec is a market-leading provider of
technology solutions to the travel industry, supplying software capable
of managing front-, mid- and back-office functions.

The McLean Group’s travel & hospitality Managing Director, John Rovani, said, “We are pleased for both RFP Express and Comtec (Europe). We believe that our industry contacts, transaction experience and regimented process uniquely enable us to find the best opportunities for our clients.”
About The McLean Group
The McLean Group is a national, middle-market investment bank providing M&A, capital formation, market intelligence, business valuation, and exit planning services. Headquartered in the Washington, DC area, the firm serves clients around the world. Please visit .
If you would like more information, please contact John Rovani at (703) 827-0200 or .

The McLean Group, LLC

Filed under: Travel by admin - No Comments →

WASHINGTON, May 27 /PRNewswire-USNewswire/ — The German telephone giant Deutsche Telekom has been hit by allegations that its senior executives ordered a covert monitoring of thousands of phone calls by customers, staff and journalists in an attempt to plug an information leak.
To get the latest news or learn more about EU Politics Today and start a free trial, go to:
– Latest Deutsche Telekom News -
– free Trial to EU Politics Today -
About EU Politics Today,
EU Politics Today is a service of EIN News - a leading online news monitoring service which has served millions of readers around the world since 1995. We invite you to join a community of professionals from private industry, institutions, and governments that rely on EIN News as a critical source for research and breaking news.
EIN News publications include:

Agriculture Industry Today -
Airline Industry Today -
Automotive Industry Today -
Banking Industry Today -
Consumer News Today -
EIN News -
Energy Industry Today -
EU Politics Today -
Finance Industry Today -
Healthcare Industry Today -
Hillary Clinton Today -
Human Rights Today -
IT Industry Today -
John McCain Today -
Media Industry Today -
Military Industry Today -
Mining Industry Today -
Music Industry Today -
Obama Campaign Today -
Pharmaceutical Industry Today -
President Bush Today -
Shipping & Logistics Industry Today -
Technology Today -
Travel Industry Today -
US Politics Today -
If you have any questions, comments, or need assistance signing up, please simply reply to this e-mail.
Feel free to forward this offer to any of your colleagues.
EIN News

Filed under: Telecomunication by admin - No Comments →

ATHENS, May 27 /PRNewswire-FirstCall/ — - The Company Implements its Investment Development Plan
PASAL Development S.A. announces that the consolidated earnings after taxes and minorities for the three-month period ended on March 31st 2008 amounted to 2.2 mil. euro versus 2.1 mil. euro in Q1 2007, posting an increase of 7%. Earnings before taxes, interest and depreciation (EBITDA) posted an increase of 8.3%, amounted to 3.4 mil. euro compared to 3.1 mil. euro in 2007.
During the 1st quarter of 2008 (Q1b 2008), Pasal proceeded
with the following corporate actions:

- A commercial property was completed and set in operation in
Thessaloniki (in N. Efkarpia facing Egnatia Road)

- Two new properties were purchased: (i) A land plot in
Oraiokastro area in Thessaloniki, with a total area of 40,832 sq.m.
Facing Egnatia Road and (ii) a land plot on Alimou Ave. in Athens, with
a total area of 3,900 sq.m. The initial investment for the two
purchases amounted to 14 mil. euro.

- The sale of two investment properties developed by Pasal on
Kifisias Ave. was completed, for a total amount of 16 mil. euro. The
Sales proceeds along with the capital raised from the company’s IPO in
December 2007 will be used to strengthen the company’s investment plan.

The company from its IPO on the Athens Stock Exchange (commencement of trading on 4/1/2008), raised 23.3 mil. euro capital; out of which 7.5 mil. euro is invested as of the end of Q1 2008. The company’s net debt (loans minus cash & cash equivalents) at the end of the quarter amounted to 26.7 mil. euro, and the loan to value ratio (LTV) remains at low levels at 24.5%, while it is expected to rise with the purchase of new investment property.
During 2008, one of the most important projects currently under development by Pasal Development is expected to be completed, the shopping center at 180 Pireos Str. in Tavros that will accommodate 80 retail stores as well as dining areas. The company is at final negotiations with well known brands for signing leases and within the first half of the year, it is estimated that the largest part of lettable areas will be leased. The shopping center’s opening is expected in December 2008 with estimated initial annual income of 6 mil. euro. The logistics center in Elefsina, with a total area of 33,900 sq.m. will also begin its operation during 2008.
In the context of implementing its investment plan, PASAL is planning new developments of 150 mil. euro during the next two-year period, in Athens and other regions in Greece and the Balkans, from which 95 mil. euro refer to investments undertaken in 7 different projects. At the same time, the Company will pursue other investments as well. Particular emphasis will be given to the promising sectors of shopping centers (malls, big boxes) and retail outlets in Athens, Thessaloniki and in other large secondary cities. In the context of developing activities in new markets, particularly in the Balkan region, Pasal Development is in the process of establishing a subsidiary company in Serbia in the near future.
The brief financial information for the three-month period that ended on 31 March 2008 will be published in the newspaper “Naftemporiki” on 28/5/2008, while the brief consolidated and company interim financial statements will be posted on the company’s website ( ) on the same day.
PASAL Development focuses on property categories that are in high demand and for which possesses the appropriate know - how in order to ensure, to the best possible degree, the efficient development of each project. The company’s policy is to invest in properties intended for commercial use (big-box, malls and retail parks), logistics centers, office buildings and properties intended for residential use as second home. The main axes of the company’s strategy are:
- Development and utilization of properties owned by third
parties, such as foundations, pension funds and other non-profit
organizations.
- Emphasis on maintaining a sound financial structure in order to
confront potential liquidity problems, a situation that constitutes a
major risk factor for a real estate developer.
- Focus in the development of properties without entering the
construction sector.
- Development and utilization of properties throughout Greece,
primarily in Athens, Thessalonica and the other major urban centers.
- Development of properties directly by the company or through
joint ventures with similar companies in order to gain benefits from
synergies

For more information please contact the Corporate Announcements & Shareholders Services’ DPT, Mrs Jenny Stavrinou, 30-210-69-67-600, or email: , web site: .
PASAL DEVELOPMENT S.A.

Filed under: Financial by admin - No Comments →

NEWTON, Mass., May 22 /PRNewswire/ — TripAdvisor(R), the world’s largest travel community, today announced the top 10 free attractions in the U.S. and Europe, according to traveler popularity and TripAdvisor editors.
Top 10 Free U.S. Attractions
1. Bellagio Fountains, Las Vegas, Nevada
2. Arlington National Cemetery, Arlington, Virginia
3. Waimea Canyon, Waimea, Hawaii
4. Golden Gate Bridge, San Francisco, California
5. Angel’s Landing, Zion National Park, Utah
6. U.S.S. Arizona Memorial, Honolulu, Hawaii
7. Pacific Coast Highway, Route 1, California
8. United States Holocaust Memorial Museum, Washington, D.C.
9. Freedom Trail, Boston, Massachusetts
10. Central Park, New York, New York

Top 10 Free European Attractions
1. Pantheon, Rome, Italy
2. National Gallery, London, England
3. Museum of the Jewellery Quarter, Birmingham, England
4. Notre Dame Cathedral, Paris, France
5. St. Michael and St. Gudula Cathedral, Brussels, Belgium
6. Duomo - Cathedral of Santa Maria del Fiore, Florence, Italy
7. Retiro Park, Madrid, Spain
8. Westminster Abbey, London, England
9. St. Mark’s Basilica, Venice, Italy
10. Giant’s Causeway, Bushmills, Northern Ireland

“As travelers look for ways to save on their vacation this summer, TripAdvisor has recommended top attractions with a price that appeals to even the most frugal visitors,” said Michele Perry, vice president of global communications for TripAdvisor.
About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts nearly 30 million monthly visitors* across ten popular travel brands, TripAdvisor(R), airfarewatchdog.com(TM), bookingbuddy.com (TM), cruisecritic.com(TM), holidaywatchdog.com(TM), independenttraveler.com(TM), seatguru.com(R), smartertravel.com(TM), travel-library.com(TM) and travelpod.com(TM). TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors*, six million registered members and 15 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover 300,000 hotels and attractions and operate in the U.S. (), the U.K. (), Ireland (), France (), Germany (), Italy (), and Spain (). TripAdvisor(R) Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. .
TripAdvisor, SeatGuru, Travel-Library, Holiday Watchdog and TravelPod are either registered trademarks or trademarks of TripAdvisor LLC in the U.S. and/or other countries. Airfarewatchdog, Booking Buddy and Smarter travel are either trademarks or registered trademarks of Smarter travel Media LLC in the U.S. and/or other countries. Cruise Critic and The Independent Traveler are either trademarks or registered trademarks of The Independent Traveler, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
*Source: comScore Media Metrix, Digital Calculator Report, July 2007
TripAdvisor

Filed under: Travel by admin - No Comments →

DETROIT, May 21 /PRNewswire/ — Through the end of May, GMC is showering the driving public with compliments and complimentary services. More than 50,000 drivers across the country will be treated to free valet parking as they pull into their favorite shopping centers. During the same period, thousands of coffee drinkers nationwide will get their caffeine fixes free. And with playful compliments like “Your hair looks really, really good today. Like, really good” and “Looks like someone woke up on the skinny side of the bed” placed on millions of valet parking tickets and coffee cup sleeves, their egos will get a stroke or two at the same time. All thanks to an innovative marketing campaign for the GMC Acadia crossover vehicle.
Revisiting last year’s popular marketing push, which was the first of its kind when it debuted, the automaker is footing the bill for valet parking at popular shopping destinations in Los Angeles, Miami/Fort Lauderdale, Orlando, Phoenix, Sacramento, San Diego, San Francisco and Atlanta. free coffee will be handed out at coffee shops in Atlanta, Boston, Chicago, Los Angeles, New York City, San Francisco, St. Louis, Detroit, Philadelphia, Phoenix and Tampa. Additionally, all metered street parking throughout the Detroit suburb of Birmingham will be sponsored by GMC for two consecutive days (May 22-23).
“GMC wanted to find a fun way to introduce Acadia to busy families. We recognize how rushed our lives can be, from running errands with small children to grabbing a quick cup of Joe on the way to work in the morning. We’re hoping to make things a little easier by picking up the tab and putting some sunshine in their days,” said Mary Kubitskey, GMC National Advertising Manager.
During the program, ads for the GMC Acadia will be put directly into the hands of consumers via full-color valet tickets and coffee sleeves — each with a humorous compliment and an image of the crossover vehicle. Parking meters in Birmingham will be bagged with custom covers, alerting drivers to the free parking courtesy of the GMC Acadia.
In addition to the ads that come with the free parking and free coffee offers, approximately ten million coffee sleeves will be handed out at more than 6,000 coffee shops nationally, and more than three million full-color valet, hand-issued and machine-issued parking tickets will be distributed directly to drivers at other parking locations, reaching GMC’s target market nationwide.
GMC has also chosen to pair the machine-issued tickets with gate ads, full-color sleeves that slide over the gate arms at the entrances and exits of parking garages. Gate ads are suspended in front of drivers at the moment they receive machine-issued tickets in-hand. The combination GMC to “dominate” parking garages at popular destinations nationwide.
The campaign is being executed by AdverTickets and BriteVision Media, the parking and coffee sleeve marketing divisions of BriteMedia Group, one of the nation’s largest alternative out-of-home media firms. The media planning and buying agencies responsible for partnering AdverTickets with GMC are GM Planworks and Starcom Worldwide, respectively.
About Brite Media Group:
Brite Media Group is a leading alternative media company that helps advertisers build one-to-one relationships with consumers throughout their daily lives. Brite Media Group currently operates four divisions: BriteVision Media (coffee sleeve advertising), GSA Media (gas station pump-top advertising), AdverTickets (valet and machine-issued parking tickets) and the BriteMedia indoor bar and restaurant advertising network. With a nationwide presence, the media company reaches millions of consumers every day. Brite Media Group is backed by Trimaran Capital Partners and Pacific Merchant Capital. For more information, please visit .
About GMC:
GMC is a division of General Motors Corp. The division markets the Acadia crossover SUV, Sierra full-size pickup, Yukon family of full-size SUVs, Envoy mid-size utility, Canyon mid-size pickup and Savana full-size van. GMC’s lineup of Professional Grade trucks delivers outstanding capabilities that exceed customers’ expectations with unique features and design elements. More information on GMC and its products can be found at .
AdverTickets

Filed under: Advertising by admin - No Comments →